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主题：中国台湾汉英-英汉词典(第29号项目) haha 等级： 超星级 头衔：站长 贴子：9745 积分：28667 E币：855 注册：2004-02-10 第 1 楼 中国台湾汉英-英汉词典(第29号项目) 美国广告学会 AAA.-- American Academy of Advertising 美国广告代理商协会 AAAA.-- American Association of Adverising Agencies 美国广告联合会 AAF.-- American Advertising Federation 发行量稽核机构 ABC.-- Audit Bureau of Circulations ABC分类系统 ABC.-- Classification system 美国企业出版社 ABP.-- American Business Press 广告审核机构 ACB.-- The Advertising Checking Bureau 折街理论 Accordion Theory 责任原则 Accountability principle 会计资讯 Accounting information 南美安迪斯共同市场 ACM.-- Andean Common Market 顾问管理工程师协会 ACME.--- Association of Consulting Management Engineers 适合程度理论 Adaptation-level theory 适应性行为 Adaptive behavior 适应性产品 Adaptive product 适应性控制模式 Adaptive-control models 管理通路系统 Administered channel systems 管理价格 Administered prices 管理纵向行销系统 Administered vertical marketing systems 广告主品牌 Advertiser's brand 广告代理商 Advertising agencies 广告代理商佣金 Advertising agency commission 广告津贴 Advertising allowance 广告经费提拨 Advertising appropriation 广告预算 Advertising budget 广告活动 Advertising campaign 广告稽查机构 Advertising checking bureau 广告传递 Advertising delivery 广告部门 Advertising department 广告效果 Advertising effectiveness 广告媒体选择 Advertising media selection 广告规范报告 Advertising norms report 广告目标 Advertising objectives 广告政策 Advertising policy 广告可读性 Advertising readability 广告研究 Advertising research 广告研究基金会 Advertising Research Foundation 广告版面 Advertising space 广告策略 Advertising strategy 广告的感受性 Advertising susceptibility 广告主题 Advertising theme 广告主题决策 Advertising theme decisions 广告分析圈 Advertisment analysis chart 少数民族企业谘询委员会 Advisory Council on Minority Business Enterprise 客户业务专员 AE ---- Account Executive 情感的驱策力 Affectional drives 控制组事后衡 After only with control group design 售后满意确认 After the sale assurances 代理商 Agent 中间代理商 Agent middleman 佣金代理商 Agent middleman commission houses- 批发代理商 Agent wholesalers 中间代理商 Agents intermediaries 总消费者购买力 Aggregateconsumer purchasing power 提示回忆法 Aided-Recall Method 可运用基金法 All-available-fund method 分配模式 Allocation models 美国市场(行销)协会 AMA --- American Marketing Association 汽车制造商协会 AMA --- Automobile Manufacturers Association 美国企业学院联合合 American Association of Collegiate Schoois of Business 美国经济学会 American Economic Association 美国管理学会 American Management Association 美国物料测定协会 American Society for Testing and Materials 美国交通运输协会 American Society of Traffic and Transportation 美国标准协会 American Standards Association (ASA) 美国机器制作及供应协会 American Supply and Machinery Manufacturers Association 美国仓储业协会 American Warehousemen's Association 类此资料 Analog Data 变异数分析 Analysis of Variance 年度行销计昼 Annual Marketing Plan 消费者财务年度调查 Annual Survey of Consumer Finances 反合并法案 Antimerger Act 反独占法 Antimonopoly laws 诉求 Appeals 接近顾客 Approaching the customer 性向测验 Aptitade tests 地区结构 Area Structure 人为陈废 Artificial Obsolescence， 农产品集货商 Assemblers of farm products 指派模式 Assignment model 全国广告主协会 Association of National Advertisers 产品搭配计画 Assortment Plan 产品搭配策略 Assortment strategy 家庭销售 At-home selling 市价 At-The-Market Prices 态度测试 Attitude testing 态度衡量 Attitudinal measurement 属性 Attribute 磨损串 Attrition Rate 拍卖公司 Auction Company 累计视听者人数 Audience Accumulation 视听者分析 Audience analysis 观众鉴定 Audience authentication 视听者特侥 Audience characteristices 视听者分类 Audience classification 视听者组成 Audience composition 视听者重复 Audience duplication 视听者效果 Audience effect 视听者接触率 Audience exposure 视听人数之衡量 Audience size measurement 独裁组织设计 Autocratic organizational design 自动互动检视法 Automatic Interaction Detector (AID) 自动采购 Automatic merchandising 自动补货计昼 Automatic replenishment plan 自动零售 Automatic Retailing 自动销售 Automatic Selling 自动售货 Automatic vending 自动重订购 Automatic'Reorder 平均成本定价法 Average-cost pricing 平均重订购策略 Averaging reorder strategy 试销阶段 Bachelor stage 暗盘销售 Back-Door selling 后援活动 Backing activities 后向整合 Backward integration 诱饵广告 Bait advertising 产品线平衡销售 Balanced-line selling 平衡销售 Balancedselling 标志 Banner-Line 平均数管制图 Bar Chart 物物交易经销商 Barter Broker 销售联盟 Barter syndication 地下廉价商场 Basement Store 底价 Basic price 基本存量 Basic Stock 基点订价系统 Basing-point pricing systems 整批管制 Batch Controls 整批资讯情报系统 Batch Process management information systems 品牌竞争 Battle of the brands 贝氏法则 Bayes' Rule 贝氏分析法 Bayesian analytical approach 贝氏决策理论 Bayesian decision theory 前后相关测试 Before-after correlation test 控制群的事前--事后测试 Before-after with control group 购买者行为 Behavior ofbuyers 行为型态 Behavior patterns 行为科学 Behavioral Science 诱因销售 Belly-to-Belly Selling 削平销售 Below-cost sales 产品利益分析 Benefit bundle analysis 利益区隔 Benefit segmentation 问卷调查偏误 Bias in questionnaires 偏误测试规则 Biased testimonial rule 标售 Bid 最低标价 Bid peddling 黑盒模式 Black box models 黑市 Black market 综合商标 Blanket Brand 工作批量 Bob-lot 实体形式 Body Type 诈欺性广告测试 Bogus ad. tests 现做现卖经营 Boiler-shop operations 保税仓库 Bonded Warehouse 存开 Bonding 债卷 Bonds 高度不稳定行业 Boom-or-bust business 包登案例 Borden case 杯葛 Boycott 脑力激荡术 Brainstorming 晶牌 Brand 品牌知名度 Brand awareness 品牌决策 Brand decisions 品牌差异性 Brand differences 品牌相异性 Brand dissimilarity 品牌仿仿 Brand emulation 品牌形象(影像） Brand image 品牌标笺 Brand Label 品牌忠诚度 Brand loyalty 品牌命名 Brand naming 品牌政策 Brand policy 品牌选择偏好 Brand preferences 品牌增广原则 Brand proliferation principle 品牌选购机率模式 Brand purchase probability model 品牌占有率(或市场占有率) Brand share (or market share ) 品牌转换 Brand Switching 品牌接受性 Brandacceptance 品牌选择问题 Brand-chocie problems 厂牌选择决策 Brand-choice decisions 品牌延伸策略 Brand-extension strategy 品牌组合模式 Brand-mix model 损益平衡分析 Break-even analysis 损益平衡点 Break-even point 广播媒体 Broadcast media 扩展行销观念 Broadening Marketing Concept 全线产品竞争者 Broad-line competitor 经纪人 Broker 促销预算 Budget Promotional 行情看涨 Bullishness 企业采购行为 Business buying behavior 商业循环 Business Cycle 商业道德 Business ethics 商业预测 Business forecasting 企业管理 Business Management 营业目标 Business objectives 企业行销组织 Business organization marketing 企业所有槽 Business ownership 商业导向 Business-directed 购买方格分析 Buy grid 买卖运送 Buy-and-sell transport 购买者行为 Buyer behavior 买主创新 Buyer innovation 买者市场 Buyer's market 买者剩余 Buyer's surplus 买者轮回 Buyer's wheel 买者与推销员相互作用 Buyer-salesman interaction 买者与卖者相互关系 Buyer-seller relationships 购买折让 Buying allowance 按说明书购买 Buying by description 经查验后购买 Buying by inspection 购买委员会 Buying committees 购买分配 Buying distribution 购买政策 Buying policies 购买力 Buying power 购买习性 Buying practices 凭样本购买 Buyingby sample 购买力指敷 Buying-power index 购买力配额 Buying-power quota 访问策略 Call strategy 访问系统 Call system 活动策划 Campaigh planning 活动设计 Campaign design 正准相关分析 Canonical correlation analysis 资本预算 Capital budgeting 随和顾客 Captive Customers 整车批发商 Car-lot wholesaler 现金市场 Cash market 收银机 Cash register 付现订货 Cash with order 现金自运批发商 Cash-and-carry wholesalers 交货付款 Cashon delivery 型录陈列室 Catalog showroom 邮购商店 Catalog stores 邮购仓库 Catalog warehouse 型录销售 Catalogue sales 中央市场 Central market 中央扩散式 Central-peripheral pattern 证明标志 Certification mark 连锁商店系统 Chain store system 连镇商店 Chain stores 销售通路领导者 Channel captain 销售通路竞争 Channel competition 销售通路冲突 Channel conflict 销售通路控制 Channel control 销售通路成本分析 Channel cost analysis 销售通路决策 channel decisions 销售通路差异性 Channel differences 销售通路流程 Channel flows 销售通路长度 Channel length 销售通路忠诚性 Channel loyalty 销售通路修正 Channel modification 销售通路策略 channel strategy 销售通路体系 Channel systems 销售通路设计 Channel-design 销售通路管理 Channel-management 沟通路径 Channels of commuunication 配销通路 Channels of distribution 促销通路 Channels of promotion 商业采购特性 Characteristics of business buying 商品特徽理论 Characteristics of goods theory 媒体分类 Classification of media 克业顿法 Clayton act 顾客关系 Client relationship 最高订货 Climax order 封闭式问卷 Closed-end question 集群分析 Cluster analysis 柯克兰Q检定 Cochran Qtest 标定价格 Code price 获利定价 CoDtribution pricing 认知失调 Cognitive dissonance 集体谈判 Collective bargaining 组合付款计画 Combination payment plan 组合出售 Combination sale 娱乐性广告 comic advertisements 商业条款 Commerce clause 商务专员 Commercial attache 商业环境 Commercial environment 商业认知权数 Commercial perception weights 商业保护 Commercial protection 商业化 Commercialization 佣金代理商 Commission agent 佣金经济商 Commission broker 佣金经销商 Commission distributor 佣金商 Commission merchant 佣金服务站 Commission operated station 佣金合资 Commission pools 佣金转售商 Commission reseller 佣金制度 Commission system 佣金批发市场 Commission wholesale marketer 印刷广告评点委员会 Committee on Printed Advertising Rating Methods 商品流程 Commodity flows 沟通效果 Communications effect 沟通组合 Communications mix 沟通研究 Communications research 讯息来源 Communications source 沟通理论 Communications theory 沟通阶段模式 Communication-stage model 社区购物中心 Community shopping centers http://www.FanE.cn 翻译中国 站长 QQ: 55805875 MSN/E-mail: haha@FanE.cn 有事请Email联系!~ 2007-11-04 09:39 haha 等级： 超星级 头衔：站长 贴子：9745 积分：28667 E币：855 注册：2004-02-10 第 2 楼 回复：中国台湾汉英-英汉词典(第29号项目) 公司销售预测 Company sales forecast 公司销售潜力 Company sales potential 比较行销系统 Comparative marketing systems 比较单一测试 Comparative monadic test 比较尺献(量表) Comparative scale 比较价格 Compare-a-price 竞争品牌 Competing brands 竞标 Competitive bid 竞标 Competitive bidding 竞争价格法 Competitive parity method 互补产品 Complementary products 组合商品理论 Composite commodity theorem 集中行销 Concentrated marketing 条件报酬矩阵 Conditional payoff matrix 条件销售 Conditional sale 复和性整合 Conglomerate integration 复和性市场 Conglomerate market 复和性市场竞争 Conglomerate market competition 商品信用公司 Conmmodity Credit Corporation 寄售限额 Consigned limit 受托人 Consignee 寄售 Consignment 委托购买 Consignment buying 委托经销商 Consignment distributor 寄售 Consignment sales 委托服务站 Consignment service station 寄售条件 Consignment terms 谘询服务 Consultation services 清费者接受理论 Consumer acceptance theory 顾客服务部 Consumer affairs department 消费者态度 Consumer attitudes 消费者行为 Consumer behavior 消费者协会 Consumer Council 消费者信用 Consumer credit 消费者支出 Consumer expenditures 剥削清费者 Consumer exploitation 消费性农产品 Consumer farm products 消费者资讯的来源 Consumer information sources 清费者评议会 Consumer jury 消费者评议测试 Consumer jury test 治费者立法 Consumer legislation 操纵消费者 Consumer manipulation 消费者市场 Consumer market 消费者市场区隔 Consumer market segmentation 消费者衡量 Consumer measurement 整包消费产品 Consumer packaged product 消费者固定样本 Consumer panel 消费者调查机构 Consumer pollsters 消费者物价指数 Consumer price index 清费者特权 Consumer privilege 保襄清费者 Consumer protection 清费者报导 Consumer Reports 消费者权利 Consumer rights 清费者满足 Consumer satisfaction 消费者主权 Consumer sovereighty 消费者支出 Consumer spending 消费者调查 Consumer surveys 消费者使用测试 Consumer use tests 消费者辐利 Consumer welfare 消费者主义 Consumerism 消费者分类 Consumers classification 消费者合作社 Consumers' cooperative 消费财 Consumers' goods 清费者风险 Consumer's risk 消费 Consumption 消费系统 Consumption systems 货柜化 Containerization 权变规划 Contingency planning 承续计画 Continuity Program 反销售契约 Contra sale contract 契约制造 Contract manufacturing 契约式垂直行销系统 Contractual vertical marketing systems 获利贡献 Contribution margin 行销体系控制 Control of marketing operations 控制系统 Control system 可控制因素 Controllable factors 可控制和不可控制的复数 Controlled and uncontrolled variables 在控制下的试销 Controlled test marketing 便利商店 convenience stores 便利样本 Convenience sample 传统陈列 Conventional display 聚集行销 Convergent marketing 统一生产 Convergent production 输送带效果 Conveyor belt effect 合作行销协会 Cooperative marketing associations 累积数量折扣 Cormulative quantity discounts 企业广告 Corporate advertising 公司连锁商店系统 Corporate chain store system 公司形象 Corporate image 企业社会目标 Corporate social objectives 企业垂直行销系统 Corporate vertical marketing systems 反行销 Countermarketing 创造性行销计昼 Creative marketing projects 创造性 Creativity 信用购负 Credit buying 信用卡 Credit Card 信用调查员 Credit investigator 文化组织行销 Cultural organization marketing 习惯订价 Customary pricing 顾客 Customer 顾客知晓 Customer awareness 顾客购买动机 Customer buying motives 顾客购买形态 Customer buying patterns 顾客访问规范 Customer call norms 顾客回馈系统 Customer feedback systems 顾客特许v Customer franchise 顾客隔距 Customer grid 顾客群 Customer groups 顾客再购买效果 Customer Holdover Effect 顾客忠诚性 Customer loyalty 顾客组合 Customer mix 顾客欲求 Customer needs 顾客导向 Customer orientation 说服顾客 Customer persuasion y顾客利益性 Customer profitability 顾客购买计画调查 Customer purchase plan survey 顾客关系 Customer relations 顾客保留(持续)率 Customer Retention Rate 顾客满足 Customer satisfaction 顾客服务 Customer service 顾客服务水准 Customer service level 顾客购买 Customers buy 顾客推辞的原因 Customer's excuses 顾客偏好 Customer's preference 顾客的购买习惯 Customer'sbuying habits 周期性反应 Cyclical responsiveness 日记式调查法 Daily method 毁损商品 Damaged merchandise 资料库 Data banks 资料处理 Data processing 经销商 Dealer 经销商合作广告 Dealer cooperative advertising 经销商协助 Dealer helps- 经销商利润 Dealer margins 经销商奖励金 Dealer premium 经销商计昼 Dealer program 经销商采购 Dealer purchases 经销商搭配广告 Dealer tie-in advertising 经销商搭配销售 Dealer tie-in sales 经销商的特权 Dealer's privilege 经销商服务员 Dealer-servicing salesmen 分装 Deal-pack 易于成交 Deal-proneness 分散采购 Decentralization of purchasing 欺骗性行销实务 Deceptive marketing practices 产品生命周期的衰退期 Decline stage of PLC 衰退的特色 Declining distinctiveness 市场控制程度 Degree of market control 延缓之反应效果 Delayed Response Effect 沿线推销 Delivery route selling 交货服务 Delivery service 德尔费预测技术 Delphi techniquetechnological forecasting 需求分析 Demand analysis 向后需求定价 Demand-Backward Pricing 人口变数区隔 Demographic segmentation 展示商品 Demonstrating merchandise 百货公司 Department Store 百货专卖店 Departmental specialty stores 贮金销售 Deposit Sale 巡回推销员 Detail salesman 差异行销 Differentiated marketing 直接广告 Direct advertising 直接通路 Direct channel 邮寄广告协会 Direct Mail 直接赏金 Direct premium 直接销售 Direct selling 直接销售 Direct-sale 折扣 Discount 廉价商店 Discount houses 廉价商店 Discount stores 折扣结构 Discount structure 自由购买能力 Discretionary Buying Power 自由成本 Discretionary costs 自由支出 Discretionary expenditures 可自由支配所得 Discretionary income 辨别分析 Discriminant analysis 授权代理人 Disposal agency 抛售商品 Distress Merchandise 配销中心(仓库) Distribution centers (see also Warehouses) 配销通路 Distribution channels 配销决策 Distribution decisions 配销杠杆作用 Distribution leverage 配销网 Distribution network 配销点 Distribution points 美国经销商教育俱乐部 Distributive Education Clubs of America (DECA) 经销商 Distributor 扩散行销 Divergent marketing 扩散生产 Divergent production 多角化 Diversification 自做市场 Do-it-yourself market 一元边际定价 Dollar margin pricing 强势企业 Dominant firm 挨户推销 Door-to-door selling 双方当场交付 Double spotting 双层梳理法 Double-carding 由生产者直接送货式的批发商 Drop shippers 巡回推销员 Drummer 双重通路系统 Dual channel system 双重配销 Dual distribution 双重忠诚型 Dual loyalty patterns 商品企划 Dual merchandising 荷兰式拍卖 Dutch Aution 荷兰式拍卖店 Dutch Doors 动态市场 Dynamic market 广告的经济效果 Economic effects of advertising 经济风险 Economic risks 经济价值 Economic value 经济订购量 Economical order quantity 经济数量 Economical quantities 经济规模 Economics of scale 经济采购者 Economicshopers 教育水准区隔 Educational level segmentation 消费者支出效果 Effect on consumer spending 效果预测 Effect on predictions 有效购买所得 Effective buying income 有效发行量 Effective circulation 广告效果 Effects of advertising 行销管理效率 Efficiency of marketing management 价格弹性 Elasticity of price 淘汰中的产品 Eliminating products 情绪性诉求 Emotional appeals 实证研究 Empirical study 员工福利 Employee benefits 成长阶段 Emulation stage 成长产品 Emulative product 恩格尔定律 Engel's Laws 启蒙行销 Enlightended marketing 环境影响 Environmental influences 环境组合 Environmental mix 环境刺激 Environmental stimuli 环境威胁 Environmental threat 平等商店 Equal-store 自尊价值 Esteem value 道德性广告 Ethical advertising 行销道德问题 Ethical issues in marketing 民族核心市场 Ethnic core market 欧洲共同市场 European Common Market 欧洲经济共同体 European Economic Community 欧洲自由贸易区 European Free Trade Area 欧洲自由贸易协会 European Free Trade Association 行销导向之演变 Evolution of marketing orientation 交易活动 Exchange activities 交易效率 Exchange efficiency 配销单一通路 Exclusive channel of distribution 独家特色 Exclusive distinctiveness 独家配销 Exclusive distribution 独家分支机构销售 Exclusive outlet selling http://www.FanE.cn 翻译中国 站长 QQ: 55805875 MSN/E-mail: haha@FanE.cn 有事请Email联系!~ 2007-11-04 09:40 haha 等级： 超星级 头衔：站长 贴子：9745 积分：28667 E币：855 注册：2004-02-10 第 3 楼 回复：中国台湾汉英-英汉词典(第29号项目) 独家销售 Exclusive selling 独家经销 Exclusivedealing 陈列设计及生产者协会 Exhibit Designers & Producers Association 预期效果 Expectationeffect 预期净现值 Expected net present value 完整资讯的期望值 Expected value of perfect information 消费类型 Expenditure patterns 费用中心 Expense center 费用控制计画 Expense control plans 费用项目 Expense items 费用销货率 Expense-to-sales ratios 经验调查 Experience survey 经验曲线效果 Experience-curve effect 实验示范 Experimental demonstration 实验设计 Experimental design 行销的实验法 Experimental method in marketing 实验订价 Experimental pricing 探测购买阶段 Exploratory shopping phase 快速认购权 Express warranty 延伸式问题解决 Extensive problem solving 市场的延伸 Extent of market 夕阳价格 Extinction price 面对面群体 Face-to-face groups 辅助代理商 Facilitating agencies" "辅助功? " Facilitating Functions 因素分析 Factor analysis 市场变化因素 Factor in market change 包装及标签法案 Fair Packaging and Labeling Act 公平交易法 Fair-trade Laws 家庭购买行为 Family buying behavior 行销研究之可行性 Feasibility in marketing research 回馈原理 Feedback principle 回馈 Feedbacks 现场销售经理 Field Sales manager 现场仓储人员 field warehousemen 现场销售人员 Field. Sales Force 最终消费者 Final consumer 企业 Firm 企业市场 Firm Market 弹性加价价格 Flexible markup price 弹性价格政策 Flexible-price policy 店面存货 Floor stock 追踪式销售 Follow-through sales 食品及药物管理局 Food and Drug Administration (FDA) 食品礼物包装业 Food gift package business 消费者需求预测 Forecasting customer demand 市场需求预测 Forecasting market demand 国外顾客 Foreign customers 国外制造商 Foreign manufacture 国外市场 Foreign markets 国际贸易 Foreign trade 公式订价 Formula pricing 预购 Forward Buying 期货市场 Forward market 运费均等化 Freight Equalization" "竞争功? " Functions in competition 交易函数 Functions of exchange 未来市场 Futures Market (综合性)商品 General merchandise 综合批发商 General merchandise wholesalers 综合商店 General stores 一般消费者 General. Consumer (综合性)批发商 General-line wholesaler 区域市场 Geographic market 贫民区行销 Ghetto marketing 全球性币场 Global market concept 全球性行销计画 Global marketing program 政府市场 Government market 产品性质分等 Grading products of nature 灰色市场 Grey markets 群体行销 Group marketing 消费成长率 Growth rate of Consumption 习惯认知周期 Habit-perception cycle 讲价及谈判 Haggling and negotiation 不妥协销售 Hard-sell 危险性物质商标法案 Hazardous Substances Labeling Act 效果之层次 Hierarchy of effects (see buyer readiness stages) 行销政策之层次 Hierarchy of marketing policies 促销效果之层次 Hierarchy of promotional effects 强迫推销术 High-pressure salesmanship 强迫式销售 High-pressure selling 均质市场 Homogeneity，of markets 水平式购买 Horizontal buy 水平式通路 Horizontal channels 水平式竞争 HorizOntal Competition 水平式作广告 Horizontal cooperative advertising 水平式统合 Horizontal integration 水平式行销系统 Horizontal marketing systems 家庭宴会销售 Houseparty selling 逐户销售 House-to-house selling 哈佛德一西斯购买行为模型 Howard-Sheth model of buyer behavior 人类行为 Human behavior 销售预测的确认 Identified for sales forecasting 形像广告 Image Advertising 销售形像 Image of selling 反复式行销 Imbricative Marketing 模仿订价 Imitative Pricing 不完全竞争 Imperfect competition 隐藏性成本 Implicit Costs 隐藏性促销津贴 Implicit promotional allowance 街动式购买 Impulse buying 激励工资计画 Incentive wage plans 不完全最佳之市场计画 Incompleteoptimization in market planning 新增广告拨款法 Incremental approach，advertising appropriation 新增成本 Incremental costs 新增销售方法 Incremental sales method 独立杂货店联盟 Independent Grocers' Alliance (IGA) 独立商店 Independent stores 销售活动指数 Index of sales activity 间接行动广告 Indirect-action advertising 个别品牌 Individual brands， 新推销员的座右铬 Indoctrination of new salesman 诱导式投资 Induced investment 产业的广告 Industrial advertising 产业购买者 Industrial buyers 产业采购模式 Industrial buying model 产业品配销商 Industrial distributors 产业市场 Industrial market 产业行销 Industrial marketing 产业产品 Industrial Products 产业推销员 Industrial salesmen 产业的销售 Industrial selling 产业用户 Industrial users (see also Industrial market) 推销员创新 Initiative of salespeople 内部产品 Inner product 创新行销 Innovative marketing 内部行销 Inside marketing 内部推销员 Inside salesman 安装和修理服务 Installation and repair service 分期付款购买 Installment buying 分期付款销售 Installment sale 行销协会 Institute of Marketing 行销与工业化市场研究协会 Institute of Marketing and Industrial Market Research 销售与行销主管协会 Institute of Sales and Marketing Executives 机构品牌偏好 Institutional brand preference 机构式销售 Institutional Sales 商店内之推销员 In-store salesmen 保险广告 Insurance advertisements 整体通路 Integrated channels 统合沟通概念 Integrated communications concept 统合行销后勤 Integrated market logistics 统合行销 Integrated marketing 统合零售 Integrated retailing 统合批发 Integrated wholesaling 竞争系统之统合 Integration in competitive system 运销与行销系统之统合 Integration of logistics and marketing systems 区域函盖妤K集度 Intensity of territory coverage 密集式分配通路 Intensive channel of distribution 消费者的互赖性 Interdependence of consumers 产业间的竞争 Interindustry competition 国税局法令 Internal Revenue Service Regulations 国际广告理事会 International Council on Advertising Practice 国际市场 International market 国际行销 International marketing 国际行销联盟 International Marketing Federation (IMF) 国际报纸广告执行委员会 International Newspaper Advertising Executives (INAE) 国际报纸推广协会 International Newspaper Promotion Association 国际产品推广 International product extension 国际贸易产品生命周期 International trade product life cycle 国际广告联合协会 International Union of Advertisers Associations (IUAA) 公开广告代理集团 Interpublic advertising agency group 交互购买次数 Interpurchase times 访问 Interview 产业内之竞争 Intra-industry competition 存货控制 Inventory control 存货决策 Inventory decisions 存货管理 Inventory management 存货过剩 Inventory Overage 存货政策 Inventory policies 存货短缺 Inventory Stock Shortage 存货周转 Inventory Turnover 存货估价 Inventory valuation 反转订价 Inverted pricing 等销售曲线 Iso-salescurves 产出之联合决策 Joint decision as an output 合资 Joint ventures 标签 Labeling 领导性问题 Leading questions 租赁 Leasing 影响行销之立法 Legislation affecting marketing 行销立法 Legislation in marketing 营运之等级 Levels of operation 产品极限策略 Limited-line strategy 行销路线 Line marketing 当地市场 Local market 区位 Location 市场区位 Location of markets 运销行销系统决策 Logistics marketing system decision 低能力的购买者 Low-competence buyers 低强迫销售 Low-pressure selling 低价诉求 Low-price appeal 共同广告代理机构 MAAN--Mutual Advertising Agency Network 杂志广告局 MAB-- Magazine Advertising Bureau 总体行销系统 Macro marketing system 总体行销 Macro-marketing 总体销售模式 Macrosales model 自制或外购决策 Made or buy decision 杂志发行人协会 Magazine Publishers Association 邮购 Mail order 邮购零售业 Mail order Retailing 邮购批发商 Mail order wholesaler 邮寄问卷调查 Mail questionnaires 邮寄调查 Mail survey 邮购商店 Mailorder house 自制或外购策略 Make orbuy strategy 例外，管理 Management by exception 目标管理 Management by objectives 管理合约 Management contracting 管理近亲 Management Myopia 广告管理 Management of advertising 管理评估 Management review 管理科学 Management science 管理科学系统 Management science system 管理会计 Managerial accounting 管理决策问题 Managerial decision problems 管理决策 Managerial decisions 管理层次 Managerial hierarchy 管理创新 Managerial innovation 管理哲学 Managerial philosophies 制造商一经纪人系统 Manufacturer-dealer systems 制造商 Manufacturers 制造商代理人 Manufacturers' agent 制造商之品牌 Manufacturer's brand 制造商之业务代表 Manufacturers' representative 制造商之门市部 Manufacturer's sales branch 制造商之销售办事处 Manufacturer's sales office 边际分析 Marginal analysis 减价 Markdown 市场接受性 Market acceptance 市场接受与调整 Market acceptance and adjustment 市场接受阶段 Market acceptance stage 市场一箩定价 Market basket pricing 市场变迁 Market change 市场特性 Market characteristics 市场分隔 Market cleavage 市场情况 Market conditions 市场需求函数 Market demand functions 进入市场策略 Market entry strategy 市场暴露 Market exposure 市场预测 Market forecast 市场等级 Market Grades 市场方格 Market grid 市场资讯 Market information 市场统合 Market integration 市场知识 Market knowledge 市场成熟性 Market maturity 市场掺透 Market penetration 市场规划 Market planning 市场地位 Market position 市场定位 Market positioning 市场潜力 Market potentials 市场研究 Market research 市场研究指南 Market research directory 市场反应 Market response 市场成果衡量 market results measurement 市场竞争者 Market rivals 饱和市场 Market saturation 市场区隔 Market segmentation 市场选择决策 Market selection decision 决定市场占有牵 Market share determination 市场模拟 Market simulation 市场模拟研究 Market simulation studies 市场专业化 Market specialization 市场地位 Market standing 市场策略发展 Market strategy development 市场结构 Market structure 目标市场选择 Market targeting 市场交易 Market transactions 市场趋势 Market trends 市场之否决权 Market veto power 市场建立法 Market-buildup method 市场导向系统 Market-directed system 行销者分类 Marketer typology 市场拓展集团 Market-extension conglomerate 行销 Marketing 行销分配 Marketing allocation 行销应用 Marketing applications 行销稽核 Marketing audit http://www.FanE.cn 翻译中国 站长 QQ: 55805875 MSN/E-mail: haha@FanE.cn 有事请Email联系!~ 2007-11-04 09:41 haha 等级： 超星级 头衔：站长 贴子：9745 积分：28667 E币：855 注册：2004-02-10 第 4 楼 回复：中国台湾汉英-英汉词典(第29号项目) 行销预算 Marketing budget 行销业务 Marketing business 行销通路 Marketing channels 行销沟通 Marketing communication 行销观念 Marketing Concept 行销意识 Marketing Consciousness 行销控制 Marketing control 行销控制者观念 Marketing controller concept 行销合作 Marketing cooperative 行销成本分新 Marketing cost analysis 行销决策资讯系统 Marketing decisioninformation system 行销部门 Marketing department 行销领域 Marketing domain 行销效率 Marketing Efficiency 行销环境 Marketing environment 行销因素弹性 Marketing factor elasticity 行销失败 Marketing failures 行销财务 Marketing financing" "行销功? " Marketing Function 行销目标 Marketing goal 行销史 Marketing history 行销资讯 Marketing Information 行销情报系统 Marketing Information System 行销侦查 Marketing Intelligence 行销侦查系统 Marketing Intelligence system 行销中间者 Marketing intermediaries 运销 Marketing logistics 行销经理 Marketing manager 行销组合 Marketing Mix 行销近视病 Marketing myopia 行销目标 Marketing objectives 行销机会 Marketing opportunities 行销组织 Marketing organization 行销规划程式 Marketing planning process 行销原则 Marketing principles 行销生产力 Marketing productivity 行销计昼 Marketing programs 行销规则 Marketing regulation 行销研究 Marketing research 行销革命 Marketing revolution 行销风险 Marketing Risks' 行销策略 Marketing strategy 行销系统 Marketing systems 行销思想 Marketing thoughts 行销趋势 Marketing trends 行销价值 Marketing value 行销成本衡量 Marketingcost measurement 行销管理 Marketingmanagement 行销组合决策 Marketing-mix decisions 行销导向 Marketing-oriented 行销导向公司 Marketing-oriented company 市塌调查 Marketinvestigation 低于市价定价法 Market-minus pricing 市场修正 Marketmodification 维持市场占有率 Market-share maintenance 马可夫过程模式 Markov-process model 加价 Markups 马歇尔氏需求理论 Marshallian demand theory 马歇尔模式 Marshallian model 大众媒体 Mass medium 物质主义 Materialism 物料处理 Materials handling 成熟产品 Mature product 成熟产品策略 Mature product strategy 成熟阶段 Maturity stage 购买力衡量 Measure of buying power 产品衡量 Measurement of product 销售员绩效衡量 Measurement of salesman performance 媒体分配 Media allocation 媒体模式 Media models 媒体研究 Media research 媒体选择 Media selection 商品经纪人 Merchandise agent 商品预算 Merchandise budget 商品陈列 Merchandise displays 商品存货 Merchandise inventory 商品线 Merchandise line 商品检验局 Merchandise testing bureau 商品仓库 Merchandise warehouse" "商品功? " Merchandising functions 商人 Merchant 批发商 Merchant wholesaler 资讯通路 Message channel 资讯决策 Message decisions 资讯设计 Message design 资讯规划 Message planning 资讯品质 Message quality 资讯主题 Message theme 个体行为销售模式 Microbehavioral sales model 个体成分销售模式 Microcomponent sales model 个体销售分析 Micro-sales analysis 吸脂策略 Milking strategy 工厂市场 Mill market 任务式推销员 Missionary salesman 任务式推销 Missionary selling 多层次商品 MLM--Multi-Level Merchandise 活动式广告 Mobile advertising 营运式 Mode of operation 购买者分析模式 Models for analyzing buyers 修正再购 Modified rebuy 修正之自由企业体系 Modified，freeenterprise system 货币价值 Money value 多品牌政策 Multibrand policy 多元尺度法 Multidimensional scaling 多阶结构(实体分配模式) Multi-echelon structure (physical distribution models) 多商品线之百货公司 Multiline department store 多国籍行销 Multinational marketing 多件包装 Multipack packaging 多元商店 Multiple store 多元单位定价 Multiple-unit Pricing 多阶段定价法 Multistage pricing 里邻中心 Neighborhood center 新产品 New product 新产品采用过程 New product adoption process 新销售地区问题 New sales territory problem 非消费性产品 Nonconsumable goods 陈废阶段 Obsolescence stage 职业声望 Occupational prestige 职业轮廓 Occupational profiles 职业地位 Occupational status 奇数定价法 Odd Pricing 零星批量商 Odd-lot dealer 办公设备 Office equipment 寡头竞争 Oligopolistic competition 合作广告 Omnibus Cooperative Advertisement 传播测试 On-air Testing 单价政策 One-pricepolicy 单站购货观念 One-stop shopping concept 线上资讯系统 On-line information system 线上管理资讯系统 On-line management information system 开放式问句 Open questions 开放式商业广告 Open-End Commercial 开放式定价法 Open-end pricing 开放式方案 Open-end program 开放式问卷 Open-end questions 公开招募制度 Open-recruit system 公开购买管制 Open-to-buy control 营运费用 Operating expenses 作业之多元化 Operational diversification 意见领袖 Opinion leadership 意见测试 Opinion testing 机会成本 Opportunity cost 最佳再订购策略 Optimistic reorder strategy 乐观时间 Optimistic time 最适法 Optimization techniques 最适分配 Optimum (Sample) Allocation 优劣顺序测试法 Order of merit tests 订单特性报告 Order status report 订货--运输--提货循环 Order-shipping-billing cycle 经济合作及发展组织 Organization for Economic Cooperation and Development (OECD) 欧洲经济合作组织 Organization for European Economic Cooperation (OEEC) 组织行销 Organizational marketing 原始设备制造者 Original Equipment Manufacturers (OEM) 户外广告 Outdoor advertising 户外购买者指南 Outdoor Buyers Guide 户外媒体 Outdoor medium 缺货 Out-of-stock 前哨陈列 Outpost display 过度补偿效果 Over-compensation effect 店头交易市场 Over-the-counter market 包装运输业 Package carriers 包装设计说明 Package design illustration 包装计画 Package plan 包装规则 Package program 包装测试 Package testing 包装立法 Packaging legislation 包装机器制造业协会 Packaging Machinery Manufacturers Institute 先锋研究 Panel research 参与广告 Participative commercials 聚合式销售 Party selling 惠顾动机 Patronage motives 报酬矩阵 Payoff matrix 渗透价格 Penetration price 销售百分此法 Percentage of sales method 销售百分此法 Per-cent-of-sales approach 知觉及消费者行为 Perception and consumer behavior 功胪峆~质保证 Performance and quality guarantees 续效评定 Performance appraisal 续效揭晓 Performance disclosure 续效评估 Performance evaluation 绩效规范 Performance specifications 续效标准 Performance standard 定期订货 Periodic reordering 永续盘存制 Perpetual inventory system 个人消费支出 Personal consumption spending 个人资料表 Personal data sheet (resume) 个人可支配所得 Personal disposable income 个人目标之设定 Personal goalsetting 个人履历史分析 Personal history analysis 人员访问法 Personal interview method 人员推销 Personal selling 性格与被说服性 Personality and persuasibility 人格化购物者 Personalizing shoppers 员工导向 Person-oriented 说服性之沟通 Persuasive communication 悲观性再订货策略 Pessimistic reorder strategy 生理与心理之 Physical and 实体分配 Physical distribution 实体分配策略 Physical distribution strategy 实体环境 Physical environment 生理反应技术 Physiological reaction technique 前导测试 Pilot test 开拓性广告 Pioneering advertising 开拓阶段 Pioneering stage 计昼测试 Plan testing 设计之陈废 Planned obsolescence 计昼之购物中心心 Planned shopping center 计昼与预测 Planning and forecasting 计画时距 Planning horizon 规划资讯 Planning information 规划前提 Planning premises 计昼理论 Planning-theory 购买点 Point-of-purchase 购买点广告 Point-of-purchase advertising 购买点陈列 Point-of-purchases display 政治组织行销 Political organization marketing 联营分配 Pool distribution 联营 Pooling 国外投资组合 Portfolio foreign investment 卷夹测验(应用于广告研究) Portfolio tests (in advertising research) 产品定位 Positioning of product 占有效用 Possessing utility 海报 Posters 事后测试 Post-tests 潜在竞争 Potential competition 潜在竞争主义 Potential competition doctrine 武断效度 Pragmatic Validity 推销之前导作业 Preapproach in selling 预防性采购 Preclusive buying 预定之销售费用 Predetermined selling expenses 预测理论 Predictive theory 偏好分配分析 Preference distribution analysis 偏好秩序 Preference ordering 偏好理论 Preference theory 初步研究 Preliminary research 预先订价法 Prepricing 生产前运动 Pre-production campaign 预先零售法 Preretailing 现值法 Present value method 试测 Pretesting 试测广告 Pretesting advertisements 防止损害 Preventing damage 价格调整 Price adjustments 价格管理 Price administration 价格诉求 Price appeal 价格差异 Price discrimination 价格需求弹性 Price elasticity of demand 价格可变性政策 Price flexbility policies 价格保证 Price guarantees 价格指数 Price index http://www.FanE.cn 翻译中国 站长 QQ: 55805875 MSN/E-mail: haha@FanE.cn 有事请Email联系!~ 2007-11-04 09:41 haha 等级： 超星级 头衔：站长 贴子：9745 积分：28667 E币：855 注册：2004-02-10 第 5 楼 回复：中国台湾汉英-英汉词典(第29号项目) 单位价格 Price per unit 价格合理化 Price reasonableness 减价 Price reduction 价格敏感度 Price sensitivity 价格设定 Price setting 价格扩及效果 Price-aura effect 价位政策 Price-level policies 价格设定者 Price-setters 定价 Pricing 定价决策 Pricing decisions 定价因素 Pricing factors 订价目标 Pricing objectives 订价政策 Pricing policies 订价程式 Pricing procedure 订价心理 Pricing psychology 订价策略 Pricing strategy 原始购买动机 Primary buying motive 主要中央市场 Primary central market 初级资料 Primary data 主要市场 Primary market 主要来源 primary source 产品需求广告 Primary-demand advertising 产品需求刺激 Primary-demand stimulation 清费者合作原则 Principles of consumer cooperatives 私有品牌(中间商品牌) Private brands 加工特权 Processing privileges 采购部 Procurement department 生产者之满意度 Producer satisfaction 生产者 Producers 生产财 Producers' goods 生产者风险 Producer's risk 产品废弃 Product abandonment 产品适应 Product adaptation 产品分析 Product analysis 产品及沟通延伸 Product and communications extension 产品诉求 Product appeals 生产法 Product approach 产品特性 Product characteristics 品类 Product class 产品分类 Product classifications 产品品类选择准则 Product class's choice criteria 产品观念测试 Product concept testing 产品情况 Product conditions 产品决策 Product decisions 产品删除 Product deletion 产品设计 Product design 产品发展 Product Development 产品发展决策 Product development decisions 产品差异 Product differentiation 产品多样化 Product diversification 产品多元化 Product diversity 产品复制 Product duplication 产品特性法 Product feature approach 产品群法 Product group approach 产品形象 Product image 产品改良 Product improvement 产品创新 Product innovation 产品上市 Product introduction 产品标示 Product labeling 产品责任 Product liability 产品生命周期 Product life cycle 产品线 Product line 产品线决策 Product line decisions 产品线扩张 Product line expansion 产品管理系统 Product management system 产品经理决策 Product manager decisions 产品市场组织 Product market organization 产品市场关系 Product market relationship 产品组合 Product mix 产品修改 Product modification 产品包装 Product packaging 产品规划 Product planning 产品规划与预算 Product planning and budgeting 产品规划与发展 Product planning and development 产品保护 Product protection 产品删减 Product pruning 产品品质 Product quality 产品问题 Product question 产品研究 Product research 产品销售粗织 Product sales organization 产品区隔 Product segmentation 产品敏感性 Product sensitivity 产品服务因素 Product service factors 产品服务组合 Product service mix 产品规格 Product specifications 产品策略 Product strategy 产品测试 Product testing 产品类型 Product types 产品用途 Product usage 产品属性决策 Product-attribute decision 产品观念决策 Product-concept decisions 产品延伸整合 Product-extension Conglomerate 生产部门 Production department 生产工程 Production engineering" "生产功? " Production function 生产存货控制 Production inventory control 生产线 Production lines 具有竞争力的生产 Production of competitive 生产规划图解 Production planning illustration 生产纪录 Production record 产销统合 Production-market integration 生产导向多元化 Production-oriented diversification 生产能量 Productive capacity 生产力 Productivity 产品线定价 product-line Pricing 产品经理系统 Product-manager syster 产品一市场分析 Product-market analysis 产品市场范围 Product-market scope 产品服务包装评价 Product-service package valuation 产品运送资料 Product-shipments data 专业性广告 Professional advertising 利润中心 Profit center 利润贡献 Profit contribution 利润边际 Profit margins 利润极大化 Profit maximization 利润模式 Profit models 获利力控制 Profitability control 获利力估计 Profitability estimate 利润导向 Profit-oriented 利润导向目标 Profit-oriented objectives 利量分析 Profit-volume analysis 程式分析员 Program analyzer 计画评核术 Program Evaluation and Review Technique (PERT.) 方案规划决策 Project planning decisions 推广与销售 Promoting and selling 推广 Promotion 推广实验 Promotion experimentation 推广机会 Promotion opportunity 推广策略 Promotion strategy 推广活动 Promotional activities 推广协助 Promotional assistance 推广性竞争 Promotional competition 推广决策竞赛 Promotional decision game 推广决策 Promotional decisions 推广折扣 Promotional discounts 推广效果 Promotional effectiveness 推广竞赛 Promotional games 推广组合 Promotional mix 推广目标 Promotional objectives 推广导向 Promotional orientation 推广性包装 Promotional package 推广价值 Promotional value 推广性保证 Promotional warranties 消费倾向 Propensity to consume 支出倾向 Propensity to spend 保护性包装 Protective packaging 保护性保证 Protective warranty 心理性市场区隔 Psychographic market segmentation 心理及生理的购买动檄 Psychological and physical buying motives 建议销售的心理法则 Psychological law of suggestion selling 心理区隔 Psychological segmentation 心理测试 Psychological tests 公共环境 Public environment 公共部门 Public sector 公共服务 Public service 公共运输 Public transportation 购买行为 Purchase behavior 购买折扣 Purchase discounts 购买动檄研究 purchase motivation study 购买转移矩阵 Purchase transition matrix 购买机串调查 Purchase-probability surveys 采购 Purchasing 采购代理商 Purchasing agents" "采购功? " Purchasing function 采购经理 Purchasing managers 采购人员 Purchasing officer 采购绩效 Purchasing performance 购买力 Purchasing power 购买程式 Purchasing procedures 购买过程 Purchasing process 采购策略 Purchasing strategies 购买单位 Purchasing unit 纯粹竞争 Pure competition 纯粹独占 Pure monopoly 纯竞争定价 Purely competitive pricing 推性政策 Pushing policy 金字塔型销售计画 Pyramid sales schemes Q—分析 Q-analysis 合格专家规则 Qualified expert rule 属质资讯 Qualitative information 局质市场分析 Qualitative market analysis 品质 Quality 品质效果 Quality effect 品质形象 Quality image 品质指数 Quality index 生活素质 Quality of life 高品质商店 Quality stores 品质—成本比率 Quality-cost ratio 市场计量分析 Quantitative market analysis 数量折扣 Quantity discounts 消费者购买意愿季节性调查 Quarterly Survey of Consumer Buying Intentions 等侯理论 Queueing theory 配额 Quota 配额抽样 Quota sampling 货架批发商 Rack Jobber 货架配运商 Rack merchandiser 随机区集设计 Randomized block design 评分量表 Rating scales 可读性研究 Readability studies 每元读者数 Readers per dollar 读者研究 Readership study 读者测试 Readership test 领收货品条件 Receipt-of-goods terms http://www.FanE.cn 翻译中国 站长 QQ: 55805875 MSN/E-mail: haha@FanE.cn 有事请Email联系!~ 2007-11-04 09:42 haha 等级： 超星级 头衔：站长 贴子：9745 积分：28667 E币：855 注册：2004-02-10 第 6 楼 回复：中国台湾汉英-英汉词典(第29号项目) 互惠购买 Reciprocal buying 赠券兑货中心 Redemption center 参考群体 Reference，groups 拒绝交易 Refusal-to-deal 地方性品牌 Regional brands 地区中心 Regional center" "区域需要功? " Regional demand functions 地区购物中心 Regional shopping center 地区批发商 Regional Wholesaler 注册商标 Register marks 广告规则 Regulation of advertising 产品规则 Regulation of products 推销规则 Regulation of selling 宗教组织行销 Religious organization marketing 重行销 Remarketing 提醒性广告 Reminder advertising 提醒性街动购买 Reminder impulse buying 重复购买 Repetitive buying 重置需求 Replacement demand 重置经济 Replacing economics 代表样本 Representative sample 再购率 Repurchase rate 转售价 Resale price 再售价的维持 Resaleprice maintenance 研究设计 Research design 研究设施 Research facilities 转售者 Reseller 转售市场 Reseller market 转售销售员 Reseller salesman 驻在采购员 Resident buyers 驻在采购办事处 Resident buying office 驻区销售员 Resident salesman 受访者选择 Respondent selection 反应率 Response Rate 反应变数 Response variable 责任成本分析 Responsibility Cost analysis 零售交易 Retail trade 零售广告主 Retail advertiser 零售广告 Retail advertising 零售店 Retail atores 零售采购程式 Retail buying procedures 零售中心 Retail center 零售价盘存法 Retail method of inventory valuation 零售率 Retail rate 零售业服务协会 Retail service association 零售店合作社 Retail store cooperative 零售商合作连锁店 Retailer cooperative chains 零售商合作组织 Retailer-cooperative organizations 零售商赞(资）助的自愿联锁零售商 Retailer-sponsored cooperative 零售 Retailing 零售趋势 Retailing trends 风险回避 Risk-aversion 风险偏好 Risk-perference 竞争的产品 Rival goods 例行性反应行为 Routinized response behavior 安全成本 Safety costing 安全存量 Safety stocks 销售活动指数 Sales Activity Index (SAI) 销售管理 Sales administration 销售分析 Sales analysis 销售与运送支援 Sales and delivery support 销售性向 Sales aptitude 销售分处 Sales branches 销售事业 Sales career 销售员 Sales clerk 销售报偿计昼 Sales compensation plan 销售协调 Sales coordination 销售卖料 Sales data 销售衰退常数 Sales decay costant 销售示范 Sales demonstration 销售效益指数 Sales effectiveness index 销售效果 Sales effects 销售员工 Sales employees 销售工程师 Sales engineer 销售主管 Sales executive 销售费用 Sales expense 销售发展性 Sales fertility 销售财务 Sales finance 推售人员 Sales force 销售人员管理 Sales force administration 销售人员组合 Sales force composite 销售人员管理 Sales force management 销售人员测略 Sales force strategy 销售预测 Sales forecast 销售管理计画 Sales management program 销售讯息 Sales message 销售组织研究 Sales organization research 销售政策 Sales policies 销售潜力模式 Sales potential 销售潜力 Sales potentials 销售预测 Sales predictions 售价品质 Sales price quality 售价范围 Sales prioe size 促销 Sales promotion 促销管理人员协会 Sales promotion Executives Association (SPEA) 促销代表 Sales promotion representatives 促销工具 Sales promotion tools 销售展望 Sales prospects 销售额 Sales quota 销售报告系统 Sales report systems 销售代表 Sales representative 销售抗拒 Sales resistance 销售效应曲线 Sales response curve 销售管理 Sales supervision 销货目标 Sales targets 销售技巧 Sales techniques 销售区域 Sales territories 销售区域设计 Sales territory design 销售训练 Sales training 销售训练计画 Sales training program 销售变异分析 Sales variance analysis 销售量 Sales volume 销售数量和广告 Sales volume and advertising 销售数量目标设定 Sales volume goal setting 销售区测试 Sales-area test 销售访问规范 Salescall norms 销售人员决策 Sales-force decisions 销售人员意见调查 Sales-force opinion polling 销售人员组织 Sales-force organization 销售人员招募 Sales-force recruiting 销售成本 Sales-getting costs 销售维护成本 Sales-maintenance costs 销售人员工作计划 Salesman's work plan 销售员 Salesmen 销售员评估 Salesmen evaluation 销售员训练 Salesmen training 销售员路线规划 Salesmenrouting 销售导向 Sales-oriented 销售导向目标 Sales-oriented objectives 销售人员 Salespeople 销售与利润之关系 Sales-profit relationship 销售效应函数 Salesresponse function 销售—成果测试 Sales-results test 销售训练方法 Salestraining methods 抽样 Sampling 抽样统计 Sampling statistics 预定价格 Schedule pricing 预计销售员访问日程之安排 Scheduling salesman's calls 过虑程式 Screening process 季节性的生产 Seasonality in production 次级货销售 Second sales 次级中心市场 Secondary central 次级资料 Secondary data 次级购物区 Secondary shopping district 次级交易区 Secondary trading area 第二(级)线价格差异 Second-line (degree) price discrimination 次级目标 Secondorder goals 选择市场目标 Selecting market targets 选择媒体 Selecting media 选择样本 Selecting the sample 选择推销员 Selection of salemen 选择性通路 Selective channels 选择性需求 Selective-demand 选择性需求广告 Selective-demand advertising 自我销售 Self-selling 自助商店之布置 Self-service store layout 销售代理 Selling agents 销售与分配 Selling and distributing 销售程式 Selling process 敏感性商品 Sensitive commodities 可选择行销方案之排列 Sequencing marketing alternatives 连续性的决策 Sequential decision making 连续性情报搜寻 Sequential information collection 服务中心 Service centers 服务水准 Service levels 劳务行销 Service marketing 劳务推销员 Service salesmen 劳务销售 Service selling 劳务采购系统 Service shopping system 劳务供应 Service supplies 劳务批发商 Service wholesaler 服务政策 Servicepolicy 劳务 Services 购物中心 Shopping centers 选赠品 Shopping goods 购物消息（新闻) Shopping news 卖空(空头销售) Short selling 顾着差异 Significant differences 沈默推销员 Silentsaleman 简单化与标准化 Simplification and standardization 简化销售 Simplified selling 相似性与敏感性分析 Simulation and sensitivityanalysis 单一系列产品政策 Single-line policy 专业商店 Single-line store 市场大小 Size of market 订单子大小 Size of order 吸脂订价 Skim-the-cream price 滞销产品 Slow-selling merchandise 社会和心理的需要 Social and psychological needs 社会阶层 Social class 社会组织行销 Social organization marketing 市场情报来源 Sources of market information 特种物品之销售 Specialty selling 特种物品店 Specialty stores 特色 Specific-feature 投机采购 Speculative buying 现货市场 Spot market 稳定性市场 Stable market 购买过程之阶段 Stages in the buying process 标准价格 Standard price 标准生产项目 Standard production item，price determination 标准规格 Standard specifications 标准运输商品代号(规则) Standard Transportation Commodity code (STCC) 民生用品 Staple Merchandise 明星超级市场 Star Supermarkets" "史特广告阅玫��? " Starch advertisement readership servfce 销售人员的激励 Stimulation of salesmen 刺激变数 Stimulus variables 刺激效应理论 Stimulus-response 存货周转率 Stock turnover 销货成本 Stockout cost 储存 Storage 零售店查核 Store audits 商店忠诚度 Store loyalty 直接再采购 Straight rebuy buying 策略性规划 Strategic planning 市场分层化 Stratifying the market 结构上的焦点 Structural focus 式样改进 Style improvement 次市场 Submarket 产品可代替性 Substitutability of product 提议式推销 Suggestion selling 隐藏性成本 Sunk costs 超级市塌之布置 Supermarket layout 超级市场 Supermarkets 销售人员之监督 Supervision of salesmen 调查方法 Survey methods 购买力的调查 Survey of Buying Power 调查潜力 Survey potential 调查结果 Survey results 购买者意向调查 Surveys of buyer intentions 象征模式 Symbolic models 互合行销 Synchromarketing 媒体等级表 Table of ranking media 战术性产品系列调整 Tactical product-line adjustement 目标定价 Target pricing 预期报酬定价 Target return pricing 目标市场 Target-market 技术性推销员 Technical Salesman 技术性销售 Technical selling 技术变革 Technological chang http://www.FanE.cn 翻译中国 站长 QQ: 55805875 MSN/E-mail: haha@FanE.cn 有事请Email联系!~ 2007-11-04 09:42 haha 等级： 超星级 头衔：站长 贴子：9745 积分：28667 E币：855 注册：2004-02-10 第 7 楼 电话调查法 Telephone surveys 电话订货之零售 Telephone-order retailing 电话订货之销售 Telephone-order selling 销售条件 Terms of sale 销售员区域分配 Territorial assignment of salemen 测试市场 Test market 行销测试 Test marketing 测定效果 Testing effectiveness 广告效果测试 Testing effectiveness of advertising 成本行为理论 Theory of cost behavior 特约销售 Tie-in sale 预定购买时间表 Time-budgeting of purchases 时间系列 Time-series 总销售管理计划 Total sales management program 整体行销情报系统 Total-merketing information system 商业广告 Trade advertising 交易通路 Trade channel 商业折扣 Trade discounts 商业推广 Trade promotion 商业区 Trade zone 转变的品牌观念 Transient brand concept 转变的市场情况 Transient market condition 大众运输广告 Transit Advertising 大众运输广告协会 Transit Advertising Association 大众运输媒体 Transit Mediam 运输广告 Transportation advertising 美国运输协会 Transportation Association of America 运输 Transporting 巡回展览 Traveling display 巡回推销员 Traveling salesman 试销价格 Trial price 诚实包装法 Truth-in-packaging act 混乱时期 Turbulence stage 类型选择 Type selectivity 通路流程之类型 Types of channel flows 促销沟通的类型 Types of promotional communication 隐匿动机 Ulterior Motive 最终消费者 Ultimate Consumer 无差异行销 Undifferentiated marketing 无收益折扣 Unearned discount 不平街交易 Uneven exchange 不公平竞争 Unfair competition 不公平实务法案 Unfair practices acts 不公平销售法案 Unfair sales acts 统一商业代号 Uniform commercial code 统一交货价格 Uniform Delivered Price 单一用户 Unique user 单一装载 Unit Load 单一包装 Unit Packing 单位订价 Unit Pricing 单一商店 Unit store 单位价值 Unit value 单位数量 Unit volume 单位需求 Unitary demand 美国商标协会 United States Trademark Association 非生产性的消费 Unproductive consumption 无限制的随机样本 Unrestricted random sample 无担保信用 Unsecured Credit 不保留的展示 Unselifish display 不觅求货物 Unsought goods 不稳定市场 Unstable market 未加权资料 Unweighted data 超定级之顾客 Upgrading customers 都市化区隔 Urbanization segmentation 推进线 Urge line 使用测试 Use testing 使用者 User 使用者地位 User status 使用系统 Use-system 效用 Utility 效用函数 Utility functions 效用极大化 Utility maximization 货物效用 Utility of goods 价值分析 value analysis 价值控制 value control 价值行销 value Marketing 顾客价值 value of a customer 情报价值 value of information 加值法行销 value-added approach to marketing 价值订价 value-pricing 变动成本 Variable costs 变动价格政策 Variable price policy 可变性订价 Variable pricing 杂货店 Variety store 韦伯连效果 Veblen effect 自动贩卖机 Vending machines 卖方 Vendor 垂直式取得 Vertical acquisitions 垂直式通路系统 Vertical channel system 垂直式竞争 Vertical competition 垂直式联合 Vertical concurrence 垂直式冲突 Vertical conflict 垂直式合作广告 Vertical cooperative advertising 垂直式档案目录 Vertical file index 垂直式统合 Vertical integration 垂直式市场 Vertical market 垂直式行销系统 Vertical marketing systems 垂直式组织 Vertical organization 垂直式渗透 Vertical Saturation 迷你超级市场 Vest pocket supermarket 视听设备 Visual aids 广告的视听媒介 Visual media in advertising 职业广告 Vocational Advertising 数量折扣 Volume Discount 数量导向订价 Volume oriented pricing 自愿连续店(批发商控制的连锁店) Voluntary chain stores 自愿连锁店批发商 Voluntary Wholesaler 货车配销商 Wagon distributor 货车运销商 Wagon Jobber 货车零售商 Wagon retailer 货车批发商 Wagon wholesaler 等候订单 Wait order 等候线 Waiting lines 仓库 Warehouse 仓单 Warehouse receipt 仓储 Warehousing 商品性能保证 Warranty of merchantability 废物再利用 Waste circulation 水路运输工具 Water carriers 水路 Waterways 波动表 Wave Scheduling 运货单 Waybill 少量订货 Weak ordering 弱势产品 Weak products 耗损 Wear out 韦伯式模式 Weber Model 韦伯式组织模式 Weber organization model 权数和线型测度 Weight and linear measurements 加权资料 Weighted Data 辐利经济学 Welfare economics 辐利构想 Welfare ideal 制度变迁轮转理论 Wheel theory of institutional change 零售轮转假设 Wheel-of-retailing hypothesis 批发机构 Wholesale Establishment 批发市场中心 Wholesale Market Centers 批发商人 Wholesale Merchants 趸售物价指数 Wholesale Price Index 批发贸易 wholesale trade 批发商 Wholesalers 批发商发起的自愿连锁 Wholesale-Sponsored Voluntary Chain 批发 wholesaling 握全部股份之子公司 Wholly owned subsidiaries 撤回 Withdrawals 毛制品标签法案 Wool Products Labeling Act 连字测试 Word association tests 工作许i证 Work permits 工作企划 Work-planning 包装 Wrapping 工厂内货物 Yard goods 年度订单 Yearly Order 青年市场 Youth market 分区订价 Zone Pricing http://www.FanE.cn 翻译中国 站长 QQ: 55805875 MSN/E-mail: haha@FanE.cn 有事请Email联系!~ 2007-11-04 09:42 浏览1204人次 共有7条回复 页次：1/1 分页： 9 1 : 快速跳转论坛至... 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