以文本方式查看
- 翻译中国 (http://www.FanE.cn/)
-- 中国翻译论坛 (http://www.fane.cn/forum.asp)
--- 英语 (http://www.fane.cn/forum_list.asp?forum_id=29)
---- 中国台湾汉英-英汉词典(第29号项目)
(http://www.fane.cn/forum_list.asp?forum_id=29&view_id=37136)
|
|
-- 作者：haha
-- 时间：2007-11-4 9:39:48
-- 中国台湾汉英-英汉词典(第29号项目)
美国广告学会 AAA.-- American Academy of Advertising
美国广告代理商协会 AAAA.-- American Association of Adverising Agencies
美国广告联合会 AAF.-- American Advertising Federation
发行量稽核机构 ABC.-- Audit Bureau of Circulations
ABC分类系统 ABC.-- Classification system
美国企业出版社 ABP.-- American Business Press
广告审核机构 ACB.-- The Advertising Checking Bureau
折街理论 Accordion Theory
责任原则 Accountability principle
会计资讯 Accounting information
南美安迪斯共同市场 ACM.-- Andean Common Market
顾问管理工程师协会 ACME.--- Association of Consulting Management Engineers
适合程度理论 Adaptation-level theory
适应性行为 Adaptive behavior
适应性产品 Adaptive product
适应性控制模式 Adaptive-control models
管理通路系统 Administered channel systems
管理价格 Administered prices
管理纵向行销系统 Administered vertical marketing systems
广告主品牌 Advertiser's brand
广告代理商 Advertising agencies
广告代理商佣金 Advertising agency commission
广告津贴 Advertising allowance
广告经费提拨 Advertising appropriation
广告预算 Advertising budget
广告活动 Advertising campaign
广告稽查机构 Advertising checking bureau
广告传递 Advertising delivery
广告部门 Advertising department
广告效果 Advertising effectiveness
广告媒体选择 Advertising media selection
广告规范报告 Advertising norms report
广告目标 Advertising objectives
广告政策 Advertising policy
广告可读性 Advertising readability
广告研究 Advertising research
广告研究基金会 Advertising Research Foundation
广告版面 Advertising space
广告策略 Advertising strategy
广告的感受性 Advertising susceptibility
广告主题 Advertising theme
广告主题决策 Advertising theme decisions
广告分析圈 Advertisment analysis chart
少数民族企业谘询委员会 Advisory Council on Minority Business Enterprise
客户业务专员 AE ---- Account Executive
情感的驱策力 Affectional drives
控制组事后衡 After only with control group design
售后满意确认 After the sale assurances
代理商 Agent
中间代理商 Agent middleman
佣金代理商 Agent middleman commission houses-
批发代理商 Agent wholesalers
中间代理商 Agents intermediaries
总消费者购买力 Aggregateconsumer purchasing power
提示回忆法 Aided-Recall Method
可运用基金法 All-available-fund method
分配模式 Allocation models
美国市场(行销)协会 AMA --- American Marketing Association
汽车制造商协会 AMA --- Automobile Manufacturers Association
美国企业学院联合合 American Association of Collegiate Schoois of Business
美国经济学会 American Economic Association
美国管理学会 American Management Association
美国物料测定协会 American Society for Testing and Materials
美国交通运输协会 American Society of Traffic and Transportation
美国标准协会 American Standards Association (ASA)
美国机器制作及供应协会 American Supply and Machinery Manufacturers Association
美国仓储业协会 American Warehousemen's Association
类此资料 Analog Data
变异数分析 Analysis of Variance
年度行销计昼 Annual Marketing Plan
消费者财务年度调查 Annual Survey of Consumer Finances
反合并法案 Antimerger Act
反独占法 Antimonopoly laws
诉求 Appeals
接近顾客 Approaching the customer
性向测验 Aptitade tests
地区结构 Area Structure
人为陈废 Artificial Obsolescence，
农产品集货商 Assemblers of farm products
指派模式 Assignment model
全国广告主协会 Association of National Advertisers
产品搭配计画 Assortment Plan
产品搭配策略 Assortment strategy
家庭销售 At-home selling
市价 At-The-Market Prices
态度测试 Attitude testing
态度衡量 Attitudinal measurement
属性 Attribute
磨损串 Attrition Rate
拍卖公司 Auction Company
累计视听者人数 Audience Accumulation
视听者分析 Audience analysis
观众鉴定 Audience authentication
视听者特侥 Audience characteristices
视听者分类 Audience classification
视听者组成 Audience composition
视听者重复 Audience duplication
视听者效果 Audience effect
视听者接触率 Audience exposure
视听人数之衡量 Audience size measurement
独裁组织设计 Autocratic organizational design
自动互动检视法 Automatic Interaction Detector (AID)
自动采购 Automatic merchandising
自动补货计昼 Automatic replenishment plan
自动零售 Automatic Retailing
自动销售 Automatic Selling
自动售货 Automatic vending
自动重订购 Automatic'Reorder
平均成本定价法 Average-cost pricing
平均重订购策略 Averaging reorder strategy
试销阶段 Bachelor stage
暗盘销售 Back-Door selling
后援活动 Backing activities
后向整合 Backward integration
诱饵广告 Bait advertising
产品线平衡销售 Balanced-line selling
平衡销售 Balancedselling
标志 Banner-Line
平均数管制图 Bar Chart
物物交易经销商 Barter Broker
销售联盟 Barter syndication
地下廉价商场 Basement Store
底价 Basic price
基本存量 Basic Stock
基点订价系统 Basing-point pricing systems
整批管制 Batch Controls
整批资讯情报系统 Batch Process management information systems
品牌竞争 Battle of the brands
贝氏法则 Bayes' Rule
贝氏分析法 Bayesian analytical approach
贝氏决策理论 Bayesian decision theory
前后相关测试 Before-after correlation test
控制群的事前--事后测试 Before-after with control group
购买者行为 Behavior ofbuyers
行为型态 Behavior patterns
行为科学 Behavioral Science
诱因销售 Belly-to-Belly Selling
削平销售 Below-cost sales
产品利益分析 Benefit bundle analysis
利益区隔 Benefit segmentation
问卷调查偏误 Bias in questionnaires
偏误测试规则 Biased testimonial rule
标售 Bid
最低标价 Bid peddling
黑盒模式 Black box models
黑市 Black market
综合商标 Blanket Brand
工作批量 Bob-lot
实体形式 Body Type
诈欺性广告测试 Bogus ad. tests
现做现卖经营 Boiler-shop operations
保税仓库 Bonded Warehouse
存开 Bonding
债卷 Bonds
高度不稳定行业 Boom-or-bust business
包登案例 Borden case
杯葛 Boycott
脑力激荡术 Brainstorming
晶牌 Brand
品牌知名度 Brand awareness
品牌决策 Brand decisions
品牌差异性 Brand differences
品牌相异性 Brand dissimilarity
品牌仿仿 Brand emulation
品牌形象(影像） Brand image
品牌标笺 Brand Label
品牌忠诚度 Brand loyalty
品牌命名 Brand naming
品牌政策 Brand policy
品牌选择偏好 Brand preferences
品牌增广原则 Brand proliferation principle
品牌选购机率模式 Brand purchase probability model
品牌占有率(或市场占有率) Brand share (or market share )
品牌转换 Brand Switching
品牌接受性 Brandacceptance
品牌选择问题 Brand-chocie problems
厂牌选择决策 Brand-choice decisions
品牌延伸策略 Brand-extension strategy
品牌组合模式 Brand-mix model
损益平衡分析 Break-even analysis
损益平衡点 Break-even point
广播媒体 Broadcast media
扩展行销观念 Broadening Marketing Concept
全线产品竞争者 Broad-line competitor
经纪人 Broker
促销预算 Budget Promotional
行情看涨 Bullishness
企业采购行为 Business buying behavior
商业循环 Business Cycle
商业道德 Business ethics
商业预测 Business forecasting
企业管理 Business Management
营业目标 Business objectives
企业行销组织 Business organization marketing
企业所有槽 Business ownership
商业导向 Business-directed
购买方格分析 Buy grid
买卖运送 Buy-and-sell transport
购买者行为 Buyer behavior
买主创新 Buyer innovation
买者市场 Buyer's market
买者剩余 Buyer's surplus
买者轮回 Buyer's wheel
买者与推销员相互作用 Buyer-salesman interaction
买者与卖者相互关系 Buyer-seller relationships
购买折让 Buying allowance
按说明书购买 Buying by description
经查验后购买 Buying by inspection
购买委员会 Buying committees
购买分配 Buying distribution
购买政策 Buying policies
购买力 Buying power
购买习性 Buying practices
凭样本购买 Buyingby sample
购买力指敷 Buying-power index
购买力配额 Buying-power quota
访问策略 Call strategy
访问系统 Call system
活动策划 Campaigh planning
活动设计 Campaign design
正准相关分析 Canonical correlation analysis
资本预算 Capital budgeting
随和顾客 Captive Customers
整车批发商 Car-lot wholesaler
现金市场 Cash market
收银机 Cash register
付现订货 Cash with order
现金自运批发商 Cash-and-carry wholesalers
交货付款 Cashon delivery
型录陈列室 Catalog showroom
邮购商店 Catalog stores
邮购仓库 Catalog warehouse
型录销售 Catalogue sales
中央市场 Central market
中央扩散式 Central-peripheral pattern
证明标志 Certification mark
连锁商店系统 Chain store system
连镇商店 Chain stores
销售通路领导者 Channel captain
销售通路竞争 Channel competition
销售通路冲突 Channel conflict
销售通路控制 Channel control
销售通路成本分析 Channel cost analysis
销售通路决策 channel decisions
销售通路差异性 Channel differences
销售通路流程 Channel flows
销售通路长度 Channel length
销售通路忠诚性 Channel loyalty
销售通路修正 Channel modification
销售通路策略 channel strategy
销售通路体系 Channel systems
销售通路设计 Channel-design
销售通路管理 Channel-management
沟通路径 Channels of commuunication
配销通路 Channels of distribution
促销通路 Channels of promotion
商业采购特性 Characteristics of business buying
商品特徽理论 Characteristics of goods theory
媒体分类 Classification of media
克业顿法 Clayton act
顾客关系 Client relationship
最高订货 Climax order
封闭式问卷 Closed-end question
集群分析 Cluster analysis
柯克兰Q检定 Cochran Qtest
标定价格 Code price
获利定价 CoDtribution pricing
认知失调 Cognitive dissonance
集体谈判 Collective bargaining
组合付款计画 Combination payment plan
组合出售 Combination sale
娱乐性广告 comic advertisements
商业条款 Commerce clause
商务专员 Commercial attache
商业环境 Commercial environment
商业认知权数 Commercial perception weights
商业保护 Commercial protection
商业化 Commercialization
佣金代理商 Commission agent
佣金经济商 Commission broker
佣金经销商 Commission distributor
佣金商 Commission merchant
佣金服务站 Commission operated station
佣金合资 Commission pools
佣金转售商 Commission reseller
佣金制度 Commission system
佣金批发市场 Commission wholesale marketer
印刷广告评点委员会 Committee on Printed Advertising Rating Methods
商品流程 Commodity flows
沟通效果 Communications effect
沟通组合 Communications mix
沟通研究 Communications research
讯息来源 Communications source
沟通理论 Communications theory
沟通阶段模式 Communication-stage model
社区购物中心 Community shopping centers
|
|
-- 作者：haha
-- 时间：2007-11-4 9:40:16
-- 回复：中国台湾汉英-英汉词典(第29号项目)
公司销售预测 Company sales forecast
公司销售潜力 Company sales potential
比较行销系统 Comparative marketing systems
比较单一测试 Comparative monadic test
比较尺献(量表) Comparative scale
比较价格 Compare-a-price
竞争品牌 Competing brands
竞标 Competitive bid
竞标 Competitive bidding
竞争价格法 Competitive parity method
互补产品 Complementary products
组合商品理论 Composite commodity theorem
集中行销 Concentrated marketing
条件报酬矩阵 Conditional payoff matrix
条件销售 Conditional sale
复和性整合 Conglomerate integration
复和性市场 Conglomerate market
复和性市场竞争 Conglomerate market competition
商品信用公司 Conmmodity Credit Corporation
寄售限额 Consigned limit
受托人 Consignee
寄售 Consignment
委托购买 Consignment buying
委托经销商 Consignment distributor
寄售 Consignment sales
委托服务站 Consignment service station
寄售条件 Consignment terms
谘询服务 Consultation services
清费者接受理论 Consumer acceptance theory
顾客服务部 Consumer affairs department
消费者态度 Consumer attitudes
消费者行为 Consumer behavior
消费者协会 Consumer Council
消费者信用 Consumer credit
消费者支出 Consumer expenditures
剥削清费者 Consumer exploitation
消费性农产品 Consumer farm products
消费者资讯的来源 Consumer information sources
清费者评议会 Consumer jury
消费者评议测试 Consumer jury test
治费者立法 Consumer legislation
操纵消费者 Consumer manipulation
消费者市场 Consumer market
消费者市场区隔 Consumer market segmentation
消费者衡量 Consumer measurement
整包消费产品 Consumer packaged product
消费者固定样本 Consumer panel
消费者调查机构 Consumer pollsters
消费者物价指数 Consumer price index
清费者特权 Consumer privilege
保襄清费者 Consumer protection
清费者报导 Consumer Reports
消费者权利 Consumer rights
清费者满足 Consumer satisfaction
消费者主权 Consumer sovereighty
消费者支出 Consumer spending
消费者调查 Consumer surveys
消费者使用测试 Consumer use tests
消费者辐利 Consumer welfare
消费者主义 Consumerism
消费者分类 Consumers classification
消费者合作社 Consumers' cooperative
消费财 Consumers' goods
清费者风险 Consumer's risk
消费 Consumption
消费系统 Consumption systems
货柜化 Containerization
权变规划 Contingency planning
承续计画 Continuity Program
反销售契约 Contra sale contract
契约制造 Contract manufacturing
契约式垂直行销系统 Contractual vertical marketing systems
获利贡献 Contribution margin
行销体系控制 Control of marketing operations
控制系统 Control system
可控制因素 Controllable factors
可控制和不可控制的复数 Controlled and uncontrolled variables
在控制下的试销 Controlled test marketing
便利商店 convenience stores
便利样本 Convenience sample
传统陈列 Conventional display
聚集行销 Convergent marketing
统一生产 Convergent production
输送带效果 Conveyor belt effect
合作行销协会 Cooperative marketing associations
累积数量折扣 Cormulative quantity discounts
企业广告 Corporate advertising
公司连锁商店系统 Corporate chain store system
公司形象 Corporate image
企业社会目标 Corporate social objectives
企业垂直行销系统 Corporate vertical marketing systems
反行销 Countermarketing
创造性行销计昼 Creative marketing projects
创造性 Creativity
信用购负 Credit buying
信用卡 Credit Card
信用调查员 Credit investigator
文化组织行销 Cultural organization marketing
习惯订价 Customary pricing
顾客 Customer
顾客知晓 Customer awareness
顾客购买动机 Customer buying motives
顾客购买形态 Customer buying patterns
顾客访问规范 Customer call norms
顾客回馈系统 Customer feedback systems
顾客特许v Customer franchise
顾客隔距 Customer grid
顾客群 Customer groups
顾客再购买效果 Customer Holdover Effect
顾客忠诚性 Customer loyalty
顾客组合 Customer mix
顾客欲求 Customer needs
顾客导向 Customer orientation
说服顾客 Customer persuasion
y顾客利益性 Customer profitability
顾客购买计画调查 Customer purchase plan survey
顾客关系 Customer relations
顾客保留(持续)率 Customer Retention Rate
顾客满足 Customer satisfaction
顾客服务 Customer service
顾客服务水准 Customer service level
顾客购买 Customers buy
顾客推辞的原因 Customer's excuses
顾客偏好 Customer's preference
顾客的购买习惯 Customer'sbuying habits
周期性反应 Cyclical responsiveness
日记式调查法 Daily method
毁损商品 Damaged merchandise
资料库 Data banks
资料处理 Data processing
经销商 Dealer
经销商合作广告 Dealer cooperative advertising
经销商协助 Dealer helps-
经销商利润 Dealer margins
经销商奖励金 Dealer premium
经销商计昼 Dealer program
经销商采购 Dealer purchases
经销商搭配广告 Dealer tie-in advertising
经销商搭配销售 Dealer tie-in sales
经销商的特权 Dealer's privilege
经销商服务员 Dealer-servicing salesmen
分装 Deal-pack
易于成交 Deal-proneness
分散采购 Decentralization of purchasing
欺骗性行销实务 Deceptive marketing practices
产品生命周期的衰退期 Decline stage of PLC
衰退的特色 Declining distinctiveness
市场控制程度 Degree of market control
延缓之反应效果 Delayed Response Effect
沿线推销 Delivery route selling
交货服务 Delivery service
德尔费预测技术 Delphi techniquetechnological forecasting
需求分析 Demand analysis
向后需求定价 Demand-Backward Pricing
人口变数区隔 Demographic segmentation
展示商品 Demonstrating merchandise
百货公司 Department Store
百货专卖店 Departmental specialty stores
贮金销售 Deposit Sale
巡回推销员 Detail salesman
差异行销 Differentiated marketing
直接广告 Direct advertising
直接通路 Direct channel
邮寄广告协会 Direct Mail
直接赏金 Direct premium
直接销售 Direct selling
直接销售 Direct-sale
折扣 Discount
廉价商店 Discount houses
廉价商店 Discount stores
折扣结构 Discount structure
自由购买能力 Discretionary Buying Power
自由成本 Discretionary costs
自由支出 Discretionary expenditures
可自由支配所得 Discretionary income
辨别分析 Discriminant analysis
授权代理人 Disposal agency
抛售商品 Distress Merchandise
配销中心(仓库) Distribution centers (see also Warehouses)
配销通路 Distribution channels
配销决策 Distribution decisions
配销杠杆作用 Distribution leverage
配销网 Distribution network
配销点 Distribution points
美国经销商教育俱乐部 Distributive Education Clubs of America (DECA)
经销商 Distributor
扩散行销 Divergent marketing
扩散生产 Divergent production
多角化 Diversification
自做市场 Do-it-yourself market
一元边际定价 Dollar margin pricing
强势企业 Dominant firm
挨户推销 Door-to-door selling
双方当场交付 Double spotting
双层梳理法 Double-carding
由生产者直接送货式的批发商 Drop shippers
巡回推销员 Drummer
双重通路系统 Dual channel system
双重配销 Dual distribution
双重忠诚型 Dual loyalty patterns
商品企划 Dual merchandising
荷兰式拍卖 Dutch Aution
荷兰式拍卖店 Dutch Doors
动态市场 Dynamic market
广告的经济效果 Economic effects of advertising
经济风险 Economic risks
经济价值 Economic value
经济订购量 Economical order quantity
经济数量 Economical quantities
经济规模 Economics of scale
经济采购者 Economicshopers
教育水准区隔 Educational level segmentation
消费者支出效果 Effect on consumer spending
效果预测 Effect on predictions
有效购买所得 Effective buying income
有效发行量 Effective circulation
广告效果 Effects of advertising
行销管理效率 Efficiency of marketing management
价格弹性 Elasticity of price
淘汰中的产品 Eliminating products
情绪性诉求 Emotional appeals
实证研究 Empirical study
员工福利 Employee benefits
成长阶段 Emulation stage
成长产品 Emulative product
恩格尔定律 Engel's Laws
启蒙行销 Enlightended marketing
环境影响 Environmental influences
环境组合 Environmental mix
环境刺激 Environmental stimuli
环境威胁 Environmental threat
平等商店 Equal-store
自尊价值 Esteem value
道德性广告 Ethical advertising
行销道德问题 Ethical issues in marketing
民族核心市场 Ethnic core market
欧洲共同市场 European Common Market
欧洲经济共同体 European Economic Community
欧洲自由贸易区 European Free Trade Area
欧洲自由贸易协会 European Free Trade Association
行销导向之演变 Evolution of marketing orientation
交易活动 Exchange activities
交易效率 Exchange efficiency
配销单一通路 Exclusive channel of distribution
独家特色 Exclusive distinctiveness
独家配销 Exclusive distribution
独家分支机构销售 Exclusive outlet selling
|
|
-- 作者：haha
-- 时间：2007-11-4 9:41:39
-- 回复：中国台湾汉英-英汉词典(第29号项目)
独家销售 Exclusive selling
独家经销 Exclusivedealing
陈列设计及生产者协会 Exhibit Designers & Producers Association
预期效果 Expectationeffect
预期净现值 Expected net present value
完整资讯的期望值 Expected value of perfect information
消费类型 Expenditure patterns
费用中心 Expense center
费用控制计画 Expense control plans
费用项目 Expense items
费用销货率 Expense-to-sales ratios
经验调查 Experience survey
经验曲线效果 Experience-curve effect
实验示范 Experimental demonstration
实验设计 Experimental design
行销的实验法 Experimental method in marketing
实验订价 Experimental pricing
探测购买阶段 Exploratory shopping phase
快速认购权 Express warranty
延伸式问题解决 Extensive problem solving
市场的延伸 Extent of market
夕阳价格 Extinction price
面对面群体 Face-to-face groups
辅助代理商 Facilitating agencies"
"辅助功?
" Facilitating Functions
因素分析 Factor analysis
市场变化因素 Factor in market change
包装及标签法案 Fair Packaging and Labeling Act
公平交易法 Fair-trade Laws
家庭购买行为 Family buying behavior
行销研究之可行性 Feasibility in marketing research
回馈原理 Feedback principle
回馈 Feedbacks
现场销售经理 Field Sales manager
现场仓储人员 field warehousemen
现场销售人员 Field. Sales Force
最终消费者 Final consumer
企业 Firm
企业市场 Firm Market
弹性加价价格 Flexible markup price
弹性价格政策 Flexible-price policy
店面存货 Floor stock
追踪式销售 Follow-through sales
食品及药物管理局 Food and Drug Administration (FDA)
食品礼物包装业 Food gift package business
消费者需求预测 Forecasting customer demand
市场需求预测 Forecasting market demand
国外顾客 Foreign customers
国外制造商 Foreign manufacture
国外市场 Foreign markets
国际贸易 Foreign trade
公式订价 Formula pricing
预购 Forward Buying
期货市场 Forward market
运费均等化 Freight Equalization"
"竞争功?
" Functions in competition
交易函数 Functions of exchange
未来市场 Futures Market
(综合性)商品 General merchandise
综合批发商 General merchandise wholesalers
综合商店 General stores
一般消费者 General. Consumer
(综合性)批发商 General-line wholesaler
区域市场 Geographic market
贫民区行销 Ghetto marketing
全球性币场 Global market concept
全球性行销计画 Global marketing program
政府市场 Government market
产品性质分等 Grading products of nature
灰色市场 Grey markets
群体行销 Group marketing
消费成长率 Growth rate of Consumption
习惯认知周期 Habit-perception cycle
讲价及谈判 Haggling and negotiation
不妥协销售 Hard-sell
危险性物质商标法案 Hazardous Substances Labeling Act
效果之层次 Hierarchy of effects (see buyer readiness stages)
行销政策之层次 Hierarchy of marketing policies
促销效果之层次 Hierarchy of promotional effects
强迫推销术 High-pressure salesmanship
强迫式销售 High-pressure selling
均质市场 Homogeneity，of markets
水平式购买 Horizontal buy
水平式通路 Horizontal channels
水平式竞争 HorizOntal Competition
水平式作广告 Horizontal cooperative advertising
水平式统合 Horizontal integration
水平式行销系统 Horizontal marketing systems
家庭宴会销售 Houseparty selling
逐户销售 House-to-house selling
哈佛德一西斯购买行为模型 Howard-Sheth model of buyer behavior
人类行为 Human behavior
销售预测的确认 Identified for sales forecasting
形像广告 Image Advertising
销售形像 Image of selling
反复式行销 Imbricative Marketing
模仿订价 Imitative Pricing
不完全竞争 Imperfect competition
隐藏性成本 Implicit Costs
隐藏性促销津贴 Implicit promotional allowance
街动式购买 Impulse buying
激励工资计画 Incentive wage plans
不完全最佳之市场计画 Incompleteoptimization in market planning
新增广告拨款法 Incremental approach，advertising appropriation
新增成本 Incremental costs
新增销售方法 Incremental sales method
独立杂货店联盟 Independent Grocers' Alliance (IGA)
独立商店 Independent stores
销售活动指数 Index of sales activity
间接行动广告 Indirect-action advertising
个别品牌 Individual brands，
新推销员的座右铬 Indoctrination of new salesman
诱导式投资 Induced investment
产业的广告 Industrial advertising
产业购买者 Industrial buyers
产业采购模式 Industrial buying model
产业品配销商 Industrial distributors
产业市场 Industrial market
产业行销 Industrial marketing
产业产品 Industrial Products
产业推销员 Industrial salesmen
产业的销售 Industrial selling
产业用户 Industrial users (see also Industrial market)
推销员创新 Initiative of salespeople
内部产品 Inner product
创新行销 Innovative marketing
内部行销 Inside marketing
内部推销员 Inside salesman
安装和修理服务 Installation and repair service
分期付款购买 Installment buying
分期付款销售 Installment sale
行销协会 Institute of Marketing
行销与工业化市场研究协会 Institute of Marketing and Industrial Market Research
销售与行销主管协会 Institute of Sales and Marketing Executives
机构品牌偏好 Institutional brand preference
机构式销售 Institutional Sales
商店内之推销员 In-store salesmen
保险广告 Insurance advertisements
整体通路 Integrated channels
统合沟通概念 Integrated communications concept
统合行销后勤 Integrated market logistics
统合行销 Integrated marketing
统合零售 Integrated retailing
统合批发 Integrated wholesaling
竞争系统之统合 Integration in competitive system
运销与行销系统之统合 Integration of logistics and marketing systems
区域函盖妤K集度 Intensity of territory coverage
密集式分配通路 Intensive channel of distribution
消费者的互赖性 Interdependence of consumers
产业间的竞争 Interindustry competition
国税局法令 Internal Revenue Service Regulations
国际广告理事会 International Council on Advertising Practice
国际市场 International market
国际行销 International marketing
国际行销联盟 International Marketing Federation (IMF)
国际报纸广告执行委员会 International Newspaper Advertising Executives (INAE)
国际报纸推广协会 International Newspaper Promotion Association
国际产品推广 International product extension
国际贸易产品生命周期 International trade product life cycle
国际广告联合协会 International Union of Advertisers Associations (IUAA)
公开广告代理集团 Interpublic advertising agency group
交互购买次数 Interpurchase times
访问 Interview
产业内之竞争 Intra-industry competition
存货控制 Inventory control
存货决策 Inventory decisions
存货管理 Inventory management
存货过剩 Inventory Overage
存货政策 Inventory policies
存货短缺 Inventory Stock Shortage
存货周转 Inventory Turnover
存货估价 Inventory valuation
反转订价 Inverted pricing
等销售曲线 Iso-salescurves
产出之联合决策 Joint decision as an output
合资 Joint ventures
标签 Labeling
领导性问题 Leading questions
租赁 Leasing
影响行销之立法 Legislation affecting marketing
行销立法 Legislation in marketing
营运之等级 Levels of operation
产品极限策略 Limited-line strategy
行销路线 Line marketing
当地市场 Local market
区位 Location
市场区位 Location of markets
运销行销系统决策 Logistics marketing system decision
低能力的购买者 Low-competence buyers
低强迫销售 Low-pressure selling
低价诉求 Low-price appeal
共同广告代理机构 MAAN--Mutual Advertising Agency Network
杂志广告局 MAB-- Magazine Advertising Bureau
总体行销系统 Macro marketing system
总体行销 Macro-marketing
总体销售模式 Macrosales model
自制或外购决策 Made or buy decision
杂志发行人协会 Magazine Publishers Association
邮购 Mail order
邮购零售业 Mail order Retailing
邮购批发商 Mail order wholesaler
邮寄问卷调查 Mail questionnaires
邮寄调查 Mail survey
邮购商店 Mailorder house
自制或外购策略 Make orbuy strategy
例外，管理 Management by exception
目标管理 Management by objectives
管理合约 Management contracting
管理近亲 Management Myopia
广告管理 Management of advertising
管理评估 Management review
管理科学 Management science
管理科学系统 Management science system
管理会计 Managerial accounting
管理决策问题 Managerial decision problems
管理决策 Managerial decisions
管理层次 Managerial hierarchy
管理创新 Managerial innovation
管理哲学 Managerial philosophies
制造商一经纪人系统 Manufacturer-dealer systems
制造商 Manufacturers
制造商代理人 Manufacturers' agent
制造商之品牌 Manufacturer's brand
制造商之业务代表 Manufacturers' representative
制造商之门市部 Manufacturer's sales branch
制造商之销售办事处 Manufacturer's sales office
边际分析 Marginal analysis
减价 Markdown
市场接受性 Market acceptance
市场接受与调整 Market acceptance and adjustment
市场接受阶段 Market acceptance stage
市场一箩定价 Market basket pricing
市场变迁 Market change
市场特性 Market characteristics
市场分隔 Market cleavage
市场情况 Market conditions
市场需求函数 Market demand functions
进入市场策略 Market entry strategy
市场暴露 Market exposure
市场预测 Market forecast
市场等级 Market Grades
市场方格 Market grid
市场资讯 Market information
市场统合 Market integration
市场知识 Market knowledge
市场成熟性 Market maturity
市场掺透 Market penetration
市场规划 Market planning
市场地位 Market position
市场定位 Market positioning
市场潜力 Market potentials
市场研究 Market research
市场研究指南 Market research directory
市场反应 Market response
市场成果衡量 market results measurement
市场竞争者 Market rivals
饱和市场 Market saturation
市场区隔 Market segmentation
市场选择决策 Market selection decision
决定市场占有牵 Market share determination
市场模拟 Market simulation
市场模拟研究 Market simulation studies
市场专业化 Market specialization
市场地位 Market standing
市场策略发展 Market strategy development
市场结构 Market structure
目标市场选择 Market targeting
市场交易 Market transactions
市场趋势 Market trends
市场之否决权 Market veto power
市场建立法 Market-buildup method
市场导向系统 Market-directed system
行销者分类 Marketer typology
市场拓展集团 Market-extension conglomerate
行销 Marketing
行销分配 Marketing allocation
行销应用 Marketing applications
行销稽核 Marketing audit
|
|
-- 作者：haha
-- 时间：2007-11-4 9:41:50
-- 回复：中国台湾汉英-英汉词典(第29号项目)
行销预算 Marketing budget
行销业务 Marketing business
行销通路 Marketing channels
行销沟通 Marketing communication
行销观念 Marketing Concept
行销意识 Marketing Consciousness
行销控制 Marketing control
行销控制者观念 Marketing controller concept
行销合作 Marketing cooperative
行销成本分新 Marketing cost analysis
行销决策资讯系统 Marketing decisioninformation system
行销部门 Marketing department
行销领域 Marketing domain
行销效率 Marketing Efficiency
行销环境 Marketing environment
行销因素弹性 Marketing factor elasticity
行销失败 Marketing failures
行销财务 Marketing financing"
"行销功?
" Marketing Function
行销目标 Marketing goal
行销史 Marketing history
行销资讯 Marketing Information
行销情报系统 Marketing Information System
行销侦查 Marketing Intelligence
行销侦查系统 Marketing Intelligence system
行销中间者 Marketing intermediaries
运销 Marketing logistics
行销经理 Marketing manager
行销组合 Marketing Mix
行销近视病 Marketing myopia
行销目标 Marketing objectives
行销机会 Marketing opportunities
行销组织 Marketing organization
行销规划程式 Marketing planning process
行销原则 Marketing principles
行销生产力 Marketing productivity
行销计昼 Marketing programs
行销规则 Marketing regulation
行销研究 Marketing research
行销革命 Marketing revolution
行销风险 Marketing Risks'
行销策略 Marketing strategy
行销系统 Marketing systems
行销思想 Marketing thoughts
行销趋势 Marketing trends
行销价值 Marketing value
行销成本衡量 Marketingcost measurement
行销管理 Marketingmanagement
行销组合决策 Marketing-mix decisions
行销导向 Marketing-oriented
行销导向公司 Marketing-oriented company
市塌调查 Marketinvestigation
低于市价定价法 Market-minus pricing
市场修正 Marketmodification
维持市场占有率 Market-share maintenance
马可夫过程模式 Markov-process model
加价 Markups
马歇尔氏需求理论 Marshallian demand theory
马歇尔模式 Marshallian model
大众媒体 Mass medium
物质主义 Materialism
物料处理 Materials handling
成熟产品 Mature product
成熟产品策略 Mature product strategy
成熟阶段 Maturity stage
购买力衡量 Measure of buying power
产品衡量 Measurement of product
销售员绩效衡量 Measurement of salesman performance
媒体分配 Media allocation
媒体模式 Media models
媒体研究 Media research
媒体选择 Media selection
商品经纪人 Merchandise agent
商品预算 Merchandise budget
商品陈列 Merchandise displays
商品存货 Merchandise inventory
商品线 Merchandise line
商品检验局 Merchandise testing bureau
商品仓库 Merchandise warehouse"
"商品功?
" Merchandising functions
商人 Merchant
批发商 Merchant wholesaler
资讯通路 Message channel
资讯决策 Message decisions
资讯设计 Message design
资讯规划 Message planning
资讯品质 Message quality
资讯主题 Message theme
个体行为销售模式 Microbehavioral sales model
个体成分销售模式 Microcomponent sales model
个体销售分析 Micro-sales analysis
吸脂策略 Milking strategy
工厂市场 Mill market
任务式推销员 Missionary salesman
任务式推销 Missionary selling
多层次商品 MLM--Multi-Level Merchandise
活动式广告 Mobile advertising
营运式 Mode of operation
购买者分析模式 Models for analyzing buyers
修正再购 Modified rebuy
修正之自由企业体系 Modified，freeenterprise system
货币价值 Money value
多品牌政策 Multibrand policy
多元尺度法 Multidimensional scaling
多阶结构(实体分配模式) Multi-echelon structure (physical distribution models)
多商品线之百货公司 Multiline department store
多国籍行销 Multinational marketing
多件包装 Multipack packaging
多元商店 Multiple store
多元单位定价 Multiple-unit Pricing
多阶段定价法 Multistage pricing
里邻中心 Neighborhood center
新产品 New product
新产品采用过程 New product adoption process
新销售地区问题 New sales territory problem
非消费性产品 Nonconsumable goods
陈废阶段 Obsolescence stage
职业声望 Occupational prestige
职业轮廓 Occupational profiles
职业地位 Occupational status
奇数定价法 Odd Pricing
零星批量商 Odd-lot dealer
办公设备 Office equipment
寡头竞争 Oligopolistic competition
合作广告 Omnibus Cooperative Advertisement
传播测试 On-air Testing
单价政策 One-pricepolicy
单站购货观念 One-stop shopping concept
线上资讯系统 On-line information system
线上管理资讯系统 On-line management information system
开放式问句 Open questions
开放式商业广告 Open-End Commercial
开放式定价法 Open-end pricing
开放式方案 Open-end program
开放式问卷 Open-end questions
公开招募制度 Open-recruit system
公开购买管制 Open-to-buy control
营运费用 Operating expenses
作业之多元化 Operational diversification
意见领袖 Opinion leadership
意见测试 Opinion testing
机会成本 Opportunity cost
最佳再订购策略 Optimistic reorder strategy
乐观时间 Optimistic time
最适法 Optimization techniques
最适分配 Optimum (Sample) Allocation
优劣顺序测试法 Order of merit tests
订单特性报告 Order status report
订货--运输--提货循环 Order-shipping-billing cycle
经济合作及发展组织 Organization for Economic Cooperation and Development (OECD)
欧洲经济合作组织 Organization for European Economic Cooperation (OEEC)
组织行销 Organizational marketing
原始设备制造者 Original Equipment Manufacturers (OEM)
户外广告 Outdoor advertising
户外购买者指南 Outdoor Buyers Guide
户外媒体 Outdoor medium
缺货 Out-of-stock
前哨陈列 Outpost display
过度补偿效果 Over-compensation effect
店头交易市场 Over-the-counter market
包装运输业 Package carriers
包装设计说明 Package design illustration
包装计画 Package plan
包装规则 Package program
包装测试 Package testing
包装立法 Packaging legislation
包装机器制造业协会 Packaging Machinery Manufacturers Institute
先锋研究 Panel research
参与广告 Participative commercials
聚合式销售 Party selling
惠顾动机 Patronage motives
报酬矩阵 Payoff matrix
渗透价格 Penetration price
销售百分此法 Percentage of sales method
销售百分此法 Per-cent-of-sales approach
知觉及消费者行为 Perception and consumer behavior
功胪峆~质保证 Performance and quality guarantees
续效评定 Performance appraisal
续效揭晓 Performance disclosure
续效评估 Performance evaluation
绩效规范 Performance specifications
续效标准 Performance standard
定期订货 Periodic reordering
永续盘存制 Perpetual inventory system
个人消费支出 Personal consumption spending
个人资料表 Personal data sheet (resume)
个人可支配所得 Personal disposable income
个人目标之设定 Personal goalsetting
个人履历史分析 Personal history analysis
人员访问法 Personal interview method
人员推销 Personal selling
性格与被说服性 Personality and persuasibility
人格化购物者 Personalizing shoppers
员工导向 Person-oriented
说服性之沟通 Persuasive communication
悲观性再订货策略 Pessimistic reorder strategy
生理与心理之 Physical and
实体分配 Physical distribution
实体分配策略 Physical distribution strategy
实体环境 Physical environment
生理反应技术 Physiological reaction technique
前导测试 Pilot test
开拓性广告 Pioneering advertising
开拓阶段 Pioneering stage
计昼测试 Plan testing
设计之陈废 Planned obsolescence
计昼之购物中心心 Planned shopping center
计昼与预测 Planning and forecasting
计画时距 Planning horizon
规划资讯 Planning information
规划前提 Planning premises
计昼理论 Planning-theory
购买点 Point-of-purchase
购买点广告 Point-of-purchase advertising
购买点陈列 Point-of-purchases display
政治组织行销 Political organization marketing
联营分配 Pool distribution
联营 Pooling
国外投资组合 Portfolio foreign investment
卷夹测验(应用于广告研究) Portfolio tests (in advertising research)
产品定位 Positioning of product
占有效用 Possessing utility
海报 Posters
事后测试 Post-tests
潜在竞争 Potential competition
潜在竞争主义 Potential competition doctrine
武断效度 Pragmatic Validity
推销之前导作业 Preapproach in selling
预防性采购 Preclusive buying
预定之销售费用 Predetermined selling expenses
预测理论 Predictive theory
偏好分配分析 Preference distribution analysis
偏好秩序 Preference ordering
偏好理论 Preference theory
初步研究 Preliminary research
预先订价法 Prepricing
生产前运动 Pre-production campaign
预先零售法 Preretailing
现值法 Present value method
试测 Pretesting
试测广告 Pretesting advertisements
防止损害 Preventing damage
价格调整 Price adjustments
价格管理 Price administration
价格诉求 Price appeal
价格差异 Price discrimination
价格需求弹性 Price elasticity of demand
价格可变性政策 Price flexbility policies
价格保证 Price guarantees
价格指数 Price index
|
|
-- 作者：haha
-- 时间：2007-11-4 9:42:04
-- 回复：中国台湾汉英-英汉词典(第29号项目)
单位价格 Price per unit
价格合理化 Price reasonableness
减价 Price reduction
价格敏感度 Price sensitivity
价格设定 Price setting
价格扩及效果 Price-aura effect
价位政策 Price-level policies
价格设定者 Price-setters
定价 Pricing
定价决策 Pricing decisions
定价因素 Pricing factors
订价目标 Pricing objectives
订价政策 Pricing policies
订价程式 Pricing procedure
订价心理 Pricing psychology
订价策略 Pricing strategy
原始购买动机 Primary buying motive
主要中央市场 Primary central market
初级资料 Primary data
主要市场 Primary market
主要来源 primary source
产品需求广告 Primary-demand advertising
产品需求刺激 Primary-demand stimulation
清费者合作原则 Principles of consumer cooperatives
私有品牌(中间商品牌) Private brands
加工特权 Processing privileges
采购部 Procurement department
生产者之满意度 Producer satisfaction
生产者 Producers
生产财 Producers' goods
生产者风险 Producer's risk
产品废弃 Product abandonment
产品适应 Product adaptation
产品分析 Product analysis
产品及沟通延伸 Product and communications extension
产品诉求 Product appeals
生产法 Product approach
产品特性 Product characteristics
品类 Product class
产品分类 Product classifications
产品品类选择准则 Product class's choice criteria
产品观念测试 Product concept testing
产品情况 Product conditions
产品决策 Product decisions
产品删除 Product deletion
产品设计 Product design
产品发展 Product Development
产品发展决策 Product development decisions
产品差异 Product differentiation
产品多样化 Product diversification
产品多元化 Product diversity
产品复制 Product duplication
产品特性法 Product feature approach
产品群法 Product group approach
产品形象 Product image
产品改良 Product improvement
产品创新 Product innovation
产品上市 Product introduction
产品标示 Product labeling
产品责任 Product liability
产品生命周期 Product life cycle
产品线 Product line
产品线决策 Product line decisions
产品线扩张 Product line expansion
产品管理系统 Product management system
产品经理决策 Product manager decisions
产品市场组织 Product market organization
产品市场关系 Product market relationship
产品组合 Product mix
产品修改 Product modification
产品包装 Product packaging
产品规划 Product planning
产品规划与预算 Product planning and budgeting
产品规划与发展 Product planning and development
产品保护 Product protection
产品删减 Product pruning
产品品质 Product quality
产品问题 Product question
产品研究 Product research
产品销售粗织 Product sales organization
产品区隔 Product segmentation
产品敏感性 Product sensitivity
产品服务因素 Product service factors
产品服务组合 Product service mix
产品规格 Product specifications
产品策略 Product strategy
产品测试 Product testing
产品类型 Product types
产品用途 Product usage
产品属性决策 Product-attribute decision
产品观念决策 Product-concept decisions
产品延伸整合 Product-extension Conglomerate
生产部门 Production department
生产工程 Production engineering"
"生产功?
" Production function
生产存货控制 Production inventory control
生产线 Production lines
具有竞争力的生产 Production of competitive
生产规划图解 Production planning illustration
生产纪录 Production record
产销统合 Production-market integration
生产导向多元化 Production-oriented diversification
生产能量 Productive capacity
生产力 Productivity
产品线定价 product-line Pricing
产品经理系统 Product-manager syster
产品一市场分析 Product-market analysis
产品市场范围 Product-market scope
产品服务包装评价 Product-service package valuation
产品运送资料 Product-shipments data
专业性广告 Professional advertising
利润中心 Profit center
利润贡献 Profit contribution
利润边际 Profit margins
利润极大化 Profit maximization
利润模式 Profit models
获利力控制 Profitability control
获利力估计 Profitability estimate
利润导向 Profit-oriented
利润导向目标 Profit-oriented objectives
利量分析 Profit-volume analysis
程式分析员 Program analyzer
计画评核术 Program Evaluation and Review Technique (PERT.)
方案规划决策 Project planning decisions
推广与销售 Promoting and selling
推广 Promotion
推广实验 Promotion experimentation
推广机会 Promotion opportunity
推广策略 Promotion strategy
推广活动 Promotional activities
推广协助 Promotional assistance
推广性竞争 Promotional competition
推广决策竞赛 Promotional decision game
推广决策 Promotional decisions
推广折扣 Promotional discounts
推广效果 Promotional effectiveness
推广竞赛 Promotional games
推广组合 Promotional mix
推广目标 Promotional objectives
推广导向 Promotional orientation
推广性包装 Promotional package
推广价值 Promotional value
推广性保证 Promotional warranties
消费倾向 Propensity to consume
支出倾向 Propensity to spend
保护性包装 Protective packaging
保护性保证 Protective warranty
心理性市场区隔 Psychographic market segmentation
心理及生理的购买动檄 Psychological and physical buying motives
建议销售的心理法则 Psychological law of suggestion selling
心理区隔 Psychological segmentation
心理测试 Psychological tests
公共环境 Public environment
公共部门 Public sector
公共服务 Public service
公共运输 Public transportation
购买行为 Purchase behavior
购买折扣 Purchase discounts
购买动檄研究 purchase motivation study
购买转移矩阵 Purchase transition matrix
购买机串调查 Purchase-probability surveys
采购 Purchasing
采购代理商 Purchasing agents"
"采购功?
" Purchasing function
采购经理 Purchasing managers
采购人员 Purchasing officer
采购绩效 Purchasing performance
购买力 Purchasing power
购买程式 Purchasing procedures
购买过程 Purchasing process
采购策略 Purchasing strategies
购买单位 Purchasing unit
纯粹竞争 Pure competition
纯粹独占 Pure monopoly
纯竞争定价 Purely competitive pricing
推性政策 Pushing policy
金字塔型销售计画 Pyramid sales schemes
Q—分析 Q-analysis
合格专家规则 Qualified expert rule
属质资讯 Qualitative information
局质市场分析 Qualitative market analysis
品质 Quality
品质效果 Quality effect
品质形象 Quality image
品质指数 Quality index
生活素质 Quality of life
高品质商店 Quality stores
品质—成本比率 Quality-cost ratio
市场计量分析 Quantitative market analysis
数量折扣 Quantity discounts
消费者购买意愿季节性调查 Quarterly Survey of Consumer Buying Intentions
等侯理论 Queueing theory
配额 Quota
配额抽样 Quota sampling
货架批发商 Rack Jobber
货架配运商 Rack merchandiser
随机区集设计 Randomized block design
评分量表 Rating scales
可读性研究 Readability studies
每元读者数 Readers per dollar
读者研究 Readership study
读者测试 Readership test
领收货品条件 Receipt-of-goods terms
|
|
-- 作者：haha
-- 时间：2007-11-4 9:42:17
-- 回复：中国台湾汉英-英汉词典(第29号项目)
互惠购买 Reciprocal buying
赠券兑货中心 Redemption center
参考群体 Reference，groups
拒绝交易 Refusal-to-deal
地方性品牌 Regional brands
地区中心 Regional center"
"区域需要功?
" Regional demand functions
地区购物中心 Regional shopping center
地区批发商 Regional Wholesaler
注册商标 Register marks
广告规则 Regulation of advertising
产品规则 Regulation of products
推销规则 Regulation of selling
宗教组织行销 Religious organization marketing
重行销 Remarketing
提醒性广告 Reminder advertising
提醒性街动购买 Reminder impulse buying
重复购买 Repetitive buying
重置需求 Replacement demand
重置经济 Replacing economics
代表样本 Representative sample
再购率 Repurchase rate
转售价 Resale price
再售价的维持 Resaleprice maintenance
研究设计 Research design
研究设施 Research facilities
转售者 Reseller
转售市场 Reseller market
转售销售员 Reseller salesman
驻在采购员 Resident buyers
驻在采购办事处 Resident buying office
驻区销售员 Resident salesman
受访者选择 Respondent selection
反应率 Response Rate
反应变数 Response variable
责任成本分析 Responsibility Cost analysis
零售交易 Retail trade
零售广告主 Retail advertiser
零售广告 Retail advertising
零售店 Retail atores
零售采购程式 Retail buying procedures
零售中心 Retail center
零售价盘存法 Retail method of inventory valuation
零售率 Retail rate
零售业服务协会 Retail service association
零售店合作社 Retail store cooperative
零售商合作连锁店 Retailer cooperative chains
零售商合作组织 Retailer-cooperative organizations
零售商赞(资）助的自愿联锁零售商 Retailer-sponsored cooperative
零售 Retailing
零售趋势 Retailing trends
风险回避 Risk-aversion
风险偏好 Risk-perference
竞争的产品 Rival goods
例行性反应行为 Routinized response behavior
安全成本 Safety costing
安全存量 Safety stocks
销售活动指数 Sales Activity Index (SAI)
销售管理 Sales administration
销售分析 Sales analysis
销售与运送支援 Sales and delivery support
销售性向 Sales aptitude
销售分处 Sales branches
销售事业 Sales career
销售员 Sales clerk
销售报偿计昼 Sales compensation plan
销售协调 Sales coordination
销售卖料 Sales data
销售衰退常数 Sales decay costant
销售示范 Sales demonstration
销售效益指数 Sales effectiveness index
销售效果 Sales effects
销售员工 Sales employees
销售工程师 Sales engineer
销售主管 Sales executive
销售费用 Sales expense
销售发展性 Sales fertility
销售财务 Sales finance
推售人员 Sales force
销售人员管理 Sales force administration
销售人员组合 Sales force composite
销售人员管理 Sales force management
销售人员测略 Sales force strategy
销售预测 Sales forecast
销售管理计画 Sales management program
销售讯息 Sales message
销售组织研究 Sales organization research
销售政策 Sales policies
销售潜力模式 Sales potential
销售潜力 Sales potentials
销售预测 Sales predictions
售价品质 Sales price quality
售价范围 Sales prioe size
促销 Sales promotion
促销管理人员协会 Sales promotion Executives Association (SPEA)
促销代表 Sales promotion representatives
促销工具 Sales promotion tools
销售展望 Sales prospects
销售额 Sales quota
销售报告系统 Sales report systems
销售代表 Sales representative
销售抗拒 Sales resistance
销售效应曲线 Sales response curve
销售管理 Sales supervision
销货目标 Sales targets
销售技巧 Sales techniques
销售区域 Sales territories
销售区域设计 Sales territory design
销售训练 Sales training
销售训练计画 Sales training program
销售变异分析 Sales variance analysis
销售量 Sales volume
销售数量和广告 Sales volume and advertising
销售数量目标设定 Sales volume goal setting
销售区测试 Sales-area test
销售访问规范 Salescall norms
销售人员决策 Sales-force decisions
销售人员意见调查 Sales-force opinion polling
销售人员组织 Sales-force organization
销售人员招募 Sales-force recruiting
销售成本 Sales-getting costs
销售维护成本 Sales-maintenance costs
销售人员工作计划 Salesman's work plan
销售员 Salesmen
销售员评估 Salesmen evaluation
销售员训练 Salesmen training
销售员路线规划 Salesmenrouting
销售导向 Sales-oriented
销售导向目标 Sales-oriented objectives
销售人员 Salespeople
销售与利润之关系 Sales-profit relationship
销售效应函数 Salesresponse function
销售—成果测试 Sales-results test
销售训练方法 Salestraining methods
抽样 Sampling
抽样统计 Sampling statistics
预定价格 Schedule pricing
预计销售员访问日程之安排 Scheduling salesman's calls
过虑程式 Screening process
季节性的生产 Seasonality in production
次级货销售 Second sales
次级中心市场 Secondary central
次级资料 Secondary data
次级购物区 Secondary shopping district
次级交易区 Secondary trading area
第二(级)线价格差异 Second-line (degree) price discrimination
次级目标 Secondorder goals
选择市场目标 Selecting market targets
选择媒体 Selecting media
选择样本 Selecting the sample
选择推销员 Selection of salemen
选择性通路 Selective channels
选择性需求 Selective-demand
选择性需求广告 Selective-demand advertising
自我销售 Self-selling
自助商店之布置 Self-service store layout
销售代理 Selling agents
销售与分配 Selling and distributing
销售程式 Selling process
敏感性商品 Sensitive commodities
可选择行销方案之排列 Sequencing marketing alternatives
连续性的决策 Sequential decision making
连续性情报搜寻 Sequential information collection
服务中心 Service centers
服务水准 Service levels
劳务行销 Service marketing
劳务推销员 Service salesmen
劳务销售 Service selling
劳务采购系统 Service shopping system
劳务供应 Service supplies
劳务批发商 Service wholesaler
服务政策 Servicepolicy
劳务 Services
购物中心 Shopping centers
选赠品 Shopping goods
购物消息（新闻) Shopping news
卖空(空头销售) Short selling
顾着差异 Significant differences
沈默推销员 Silentsaleman
简单化与标准化 Simplification and standardization
简化销售 Simplified selling
相似性与敏感性分析 Simulation and sensitivityanalysis
单一系列产品政策 Single-line policy
专业商店 Single-line store
市场大小 Size of market
订单子大小 Size of order
吸脂订价 Skim-the-cream price
滞销产品 Slow-selling merchandise
社会和心理的需要 Social and psychological needs
社会阶层 Social class
社会组织行销 Social organization marketing
市场情报来源 Sources of market information
特种物品之销售 Specialty selling
特种物品店 Specialty stores
特色 Specific-feature
投机采购 Speculative buying
现货市场 Spot market
稳定性市场 Stable market
购买过程之阶段 Stages in the buying process
标准价格 Standard price
标准生产项目 Standard production item，price determination
标准规格 Standard specifications
标准运输商品代号(规则) Standard Transportation Commodity code (STCC)
民生用品 Staple Merchandise
明星超级市场 Star Supermarkets"
"史特广告阅玫?
" Starch advertisement readership servfce
销售人员的激励 Stimulation of salesmen
刺激变数 Stimulus variables
刺激效应理论 Stimulus-response
存货周转率 Stock turnover
销货成本 Stockout cost
储存 Storage
零售店查核 Store audits
商店忠诚度 Store loyalty
直接再采购 Straight rebuy buying
策略性规划 Strategic planning
市场分层化 Stratifying the market
结构上的焦点 Structural focus
式样改进 Style improvement
次市场 Submarket
产品可代替性 Substitutability of product
提议式推销 Suggestion selling
隐藏性成本 Sunk costs
超级市塌之布置 Supermarket layout
超级市场 Supermarkets
销售人员之监督 Supervision of salesmen
调查方法 Survey methods
购买力的调查 Survey of Buying Power
调查潜力 Survey potential
调查结果 Survey results
购买者意向调查 Surveys of buyer intentions
象征模式 Symbolic models
互合行销 Synchromarketing
媒体等级表 Table of ranking media
战术性产品系列调整 Tactical product-line adjustement
目标定价 Target pricing
预期报酬定价 Target return pricing
目标市场 Target-market
技术性推销员 Technical Salesman
技术性销售 Technical selling
技术变革 Technological chang
|
|
-- 作者：haha
-- 时间：2007-11-4 9:42:28
--
电话调查法 Telephone surveys
电话订货之零售 Telephone-order retailing
电话订货之销售 Telephone-order selling
销售条件 Terms of sale
销售员区域分配 Territorial assignment of salemen
测试市场 Test market
行销测试 Test marketing
测定效果 Testing effectiveness
广告效果测试 Testing effectiveness of advertising
成本行为理论 Theory of cost behavior
特约销售 Tie-in sale
预定购买时间表 Time-budgeting of purchases
时间系列 Time-series
总销售管理计划 Total sales management program
整体行销情报系统 Total-merketing information system
商业广告 Trade advertising
交易通路 Trade channel
商业折扣 Trade discounts
商业推广 Trade promotion
商业区 Trade zone
转变的品牌观念 Transient brand concept
转变的市场情况 Transient market condition
大众运输广告 Transit Advertising
大众运输广告协会 Transit Advertising Association
大众运输媒体 Transit Mediam
运输广告 Transportation advertising
美国运输协会 Transportation Association of America
运输 Transporting
巡回展览 Traveling display
巡回推销员 Traveling salesman
试销价格 Trial price
诚实包装法 Truth-in-packaging act
混乱时期 Turbulence stage
类型选择 Type selectivity
通路流程之类型 Types of channel flows
促销沟通的类型 Types of promotional communication
隐匿动机 Ulterior Motive
最终消费者 Ultimate Consumer
无差异行销 Undifferentiated marketing
无收益折扣 Unearned discount
不平街交易 Uneven exchange
不公平竞争 Unfair competition
不公平实务法案 Unfair practices acts
不公平销售法案 Unfair sales acts
统一商业代号 Uniform commercial code
统一交货价格 Uniform Delivered Price
单一用户 Unique user
单一装载 Unit Load
单一包装 Unit Packing
单位订价 Unit Pricing
单一商店 Unit store
单位价值 Unit value
单位数量 Unit volume
单位需求 Unitary demand
美国商标协会 United States Trademark Association
非生产性的消费 Unproductive consumption
无限制的随机样本 Unrestricted random sample
无担保信用 Unsecured Credit
不保留的展示 Unselifish display
不觅求货物 Unsought goods
不稳定市场 Unstable market
未加权资料 Unweighted data
超定级之顾客 Upgrading customers
都市化区隔 Urbanization segmentation
推进线 Urge line
使用测试 Use testing
使用者 User
使用者地位 User status
使用系统 Use-system
效用 Utility
效用函数 Utility functions
效用极大化 Utility maximization
货物效用 Utility of goods
价值分析 value analysis
价值控制 value control
价值行销 value Marketing
顾客价值 value of a customer
情报价值 value of information
加值法行销 value-added approach to marketing
价值订价 value-pricing
变动成本 Variable costs
变动价格政策 Variable price policy
可变性订价 Variable pricing
杂货店 Variety store
韦伯连效果 Veblen effect
自动贩卖机 Vending machines
卖方 Vendor
垂直式取得 Vertical acquisitions
垂直式通路系统 Vertical channel system
垂直式竞争 Vertical competition
垂直式联合 Vertical concurrence
垂直式冲突 Vertical conflict
垂直式合作广告 Vertical cooperative advertising
垂直式档案目录 Vertical file index
垂直式统合 Vertical integration
垂直式市场 Vertical market
垂直式行销系统 Vertical marketing systems
垂直式组织 Vertical organization
垂直式渗透 Vertical Saturation
迷你超级市场 Vest pocket supermarket
视听设备 Visual aids
广告的视听媒介 Visual media in advertising
职业广告 Vocational Advertising
数量折扣 Volume Discount
数量导向订价 Volume oriented pricing
自愿连续店(批发商控制的连锁店) Voluntary chain stores
自愿连锁店批发商 Voluntary Wholesaler
货车配销商 Wagon distributor
货车运销商 Wagon Jobber
货车零售商 Wagon retailer
货车批发商 Wagon wholesaler
等候订单 Wait order
等候线 Waiting lines
仓库 Warehouse
仓单 Warehouse receipt
仓储 Warehousing
商品性能保证 Warranty of merchantability
废物再利用 Waste circulation
水路运输工具 Water carriers
水路 Waterways
波动表 Wave Scheduling
运货单 Waybill
少量订货 Weak ordering
弱势产品 Weak products
耗损 Wear out
韦伯式模式 Weber Model
韦伯式组织模式 Weber organization model
权数和线型测度 Weight and linear measurements
加权资料 Weighted Data
辐利经济学 Welfare economics
辐利构想 Welfare ideal
制度变迁轮转理论 Wheel theory of institutional change
零售轮转假设 Wheel-of-retailing hypothesis
批发机构 Wholesale Establishment
批发市场中心 Wholesale Market Centers
批发商人 Wholesale Merchants
趸售物价指数 Wholesale Price Index
批发贸易 wholesale trade
批发商 Wholesalers
批发商发起的自愿连锁 Wholesale-Sponsored Voluntary Chain
批发 wholesaling
握全部股份之子公司 Wholly owned subsidiaries
撤回 Withdrawals
毛制品标签法案 Wool Products Labeling Act
连字测试 Word association tests
工作许i证 Work permits
工作企划 Work-planning
包装 Wrapping
工厂内货物 Yard goods
年度订单 Yearly Order
青年市场 Youth market
分区订价 Zone Pricing
|
|
